Why a Mobile-Ready Website Matters Most to Local Businesses

We’ve had two months to get ready for Google’s change in its search algorithm to benefit sites that are mobile-friendly but are we really ready?

We’re reviewing all our clients’ sites this week because while all should be mobile-friendly already, sometimes technical glitches happen and we want to make sure our clients’ sites are ready. Just in case you haven’t heard the chatter, Google announced at the end of February it would change its algorithms as of April 21, 2015, to benefit sites that are mobile-friendly. Specifically, that means, mobile-friendly sites will receive higher placement in search results compared to sites that are not mobile-friendly.

How important is it really to be mobile friendly?

According to a report prepared by Google and Nielsen, 48% of mobile research starts on search engines instead of specific apps.

Google_info_graphic_mobile_research

For local businesses, being found on mobile search is even more important since 69% expect locations they research to be within 5 miles.

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How do I know if my site is mobile-friendly?

Google isn’t keeping any secrets this time. They’ve even set up a site to review whether or not your website is mobile-friendly. Click here to go to the site and plug in your website. If Google says you’re good, take a deep breath and enjoy the rest of your day. If Google says your site isn’t ready, you have a few options.

  1. Contact your website administrator and talk about how to make your site mobile-friendly.
  2. Do nothing and hope for the best (maybe your competitors’ sites aren’t mobile-friendly either.)
  3. Consider if it’s time for a site makeover that includes a mobile-friendly version. (Your B2B website might be ready for a redesign anyway. Read our thoughts on how to know.)

Where do I go from here?

As a digital marketing agency, we, like you, are always looking for opportunities to work with new clients. We’re happy to help you navigate the changes you need to make to ensure your site is mobile-friendly and you continue to show up in search results on mobile devices. If your site is already mobile-friendly, but you’d like to increase your website’s traffic and set goals to convert those visitors into leads and eventually customers, we have some exciting solutions to share with you.

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