16 May Visual Websites: 6 “Social” Sites to Display Your Business Graphics
We’ve heard the rumors–people are leaving Facebook in droves. You’ve heard them too. Never fear, Facebook has such a monstrous lead over other social networking sites, it’s not going anywhere anytime soon. However, the social media playing field is changing with competition from sites not technically “social”. Just because a media may not have the followers of Facebook, doesn’t mean it’s not worth your time.
As more and more businesses create slide shows, infographics and other visual marketing pieces, sites like Pinterest and Slideshare will continue to grow. Which one of these visual sites fits your business and your target market best?
1) SlideShare: SlideShare allows businesses and professionals to share their content through slideshow presentation, infographics, documents, and more. SlideShare increases brand awareness, expands your market reach, and drives traffic to your websites and social media.
Who uses SlideShare: *SlideShare will be used by professionals, which makes it great for B2B companies.
2) Pinterest: Pinterest is a content sharing site that allows users to “pin” pictures, videos, and other graphics to particular boards. You can share a multitude of different graphics on this site, including infographics, pictures of products and videos. Not only will you be able to share your brand and expertise, but you will have the opportunity to reach people from around the world!
Who uses Pinterest: *Pinterest is most popular with females ages 24-54 (sidenote: studies show that users with a college degree are more likely to use this site).
3) Instagram: Instagram is a social platform that allows you to share photos and videos with your followers. Instagram functions in a similar way to Facebook (it’s owner) and Twitter. Take a picture or video, choose a filter, supply a message to go with it, and upload it so your followers can see and interact with you. Many small businesses are using Instagram to showcase their products and connect with their customers.
Who uses Instagram: *Instagram is very popular with the younger generation, ranging from ages 18-29.
4) Houzz: The leading online platform for home remodel and design goes by the name Houzz. From kitchens to pools, Houzz has exactly what you need to find inspiration or the right contractor for the job. Houzz connects homeowners with professionals on a local level. This site is perfect for any business involved in the home design and remodeling business..
Who uses Houzz: Obviously, Houzz users will be older, at least old enough to own a home.
5) Tumblr: Many people are familiar with Tumblr. It is an anything and everything website that allows for sharing and showcasing. Easily customizable, Tumblr is a great resource for showing the unique and extraordinary and capturing the attention of unique customers.
Who uses Tumblr: *Like Instagram, Tumblr is equally popular with the younger generation, ranging from ages 18-29.
6) Google+: Much like Facebook, Google+ functions as a social network. As the up and coming social platform star, Google+ will be a huge character in 2014. You can share pictures, posts, links and other content as well as claim authorship for your writings. Many users focus on business and tech savvy areas instead of personal life, unlike Facebook. For more information on Google+, read our blog.
Who uses Google+: *Google+ users average at the age of 28.
Although all of these sites can help you get your content shared, it is important to know your target market and which site they are going to be using the most. So keep these stats in mind when focusing on a visual website to market your graphics.
For more information relating to visual websites, graphics or your marketing plan, comment at the bottom or call us at 662-869-8665. We would love to answer your questions. In case you missed it, don’t forget to check out our blog about creating graphics.
*All statistics came from marketingcharts.com.