The Importance of Internal and External Links

The Importance of Internal and External Links

Websites bear are more essential to businesses now than ever. One of the most effective and easiest to implement search engine optimization (SEO) tactics includes internal and external links. 

What are internal and external links?

Internal links connect site visitors to another target page on your website. These may include hyyperlinks to other related content on your website and call-to-action buttons. Once a user enters your website, internal links keep them on your site longer building your credibility in their mind.

External links connect visitors to content on another reputable website. Why in the world would you want to lead visitors away from your site, you ask? Linking your content to sources with an established trustworthy reputation tells Google and other search engines that you are also an authority in your niche and that your content is worth showing in search results. 

How internal and external links benefit your website

Internal links keep visitors on your website longer, which also improves search engine rankings and site visibility. Call-to-action (CTA)  links have a two-fold benefit. CTAs offer the benefits of an internal link and they “call” your visitors to move to the next stage of the buying process.

External links signal to Google that your site provides valuable information as a resource to your users. Your site focuses on educating your user first which may mean sending them to additional sources. This connection with reputable, well-known websites adds credibility to your site with Google.

External links, however, are a two-way street. Your website can also serve as an external link on a different business’s website. After all, if you’re following SEO best practices your website is an authority which means you qualify as a reputable source for other sites. You could approach a business whose information compliments yours and ask them to link to your content. For instance, if you own a medical clinic a local gym might link to your article on sports physicals from their website, and you could link to their article on New Year’s workout goals from your website.

External and internal links are a tried-and-true strategy for reaching your website goals. Learn how we can use this tried-and-true strategy and other proven successful methods to help you reach your website goals by requesting your free consultation here.