Essential Elements of Your Nonprofit Website

Essential Elements of Your Nonprofit Website


Generally, the first interaction with any organization is through the website. With today’s technologically inclined society, an effective website is essential to success, especially for non-profit organizations which rely on their website and social media to reach those in need of help. Ultimately, your nonprofit website should show the people you help how to receive your services and be an outlet for supporters to access up-to-date information.  So how can you know if your nonprofit website is performing effectively? We suggest thinking about your potential clients and supporters. What do they want to know about your organization? How can you make their visit to your website effective and enjoyable? They are visiting your website for a reason, so keep their needs and wants in mind as you move forward. Oh, and be sure to include these next essential elements of your nonprofit website.

  1. First and foremost, share your mission immediately. The mission is the heart of your nonprofit, so it should also be the heart of your website. Ensure the mission is on the homepage and include a link or tab for the visitor to read more about who you are and what your purpose is. Take the website below. Their mission is front and center, and they have a tab at the top, giving the visitor the option to learn more about their organization. The people in need of your nonprofit’s help shouldn’t have to search extensively to discover how you can help them.

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  2. Design matters. The first thing visitors will see of your organization is your website. Don’t let a bad design drive those in need of help away. Be visually appealing and empower people to engage, whether it be through social media, giving or simply reading the content on your website. Easy navigation is an essential part of design. Be sure all of the essential elements are easy to find. Remember, with design, less is often more. For instance, the website below simply features a young girl with the text “Too Young to Wed” and a series of options to the side. Sometimes, a picture truly is worth a thousand words.   

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  3. Explain your services. People will want to know what you do and how you help others. Break down what you offer to clients and where the money from donations go. Ultimately, your visitors will appreciate the answers provided by this section, and hopefully, those people will reach out for your help or to support your organization.

  4. Make giving easy. Donations are the livelihood of nonprofits. Have a prominent call-to-action on the home page of your website. Don’t make your supporter work to donate to your cause. We like how this site’s donation button is almost the first thing you see but not the only part of the home page. 

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  5. Blogs are a great way to connect with your audience, share your success and provide support to those you are helping. Whether they are looking for more information on how you can help or testimonies from previous clients, non profit blogging can be an essential resource on your website. Have a tab on your homepage that will take them directly to the blog. (If you are having trouble uncovering blog topics, check out our blog about blogs.) The website pictured below has two blog options towards the top of their homepage.   

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  6. Be social! We love social media because it is a conversation between your clients and you. Have links to your social media accounts on your homepage so your visitor can continue their conversation with your nonprofit. The website below has their social media icons listed at the top of the page, but the icons don’t take away from the overall design and flow of the website. You don’t want people to be distracted by social media links, but you do want them to know the option is there. (Disclaimer: This organization is one of our clients.) 

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Websites can be a crucial part of every nonprofit organization’s success. Be sure your website includes all of these elements.