Email Newsletters: Best Practices

Email Newsletters: Best Practices

Email newsletters can be a tricky subject. What should I write about? How long should it be? Subject lines? Lions, tigers, and bears! Oh my!

But email newsletters don’t have to be such a dilemma. We’ll even help you with a few key components that go into composing the perfect email newsletter.

Subjects lines

The first step to any good newsletter is the subject line. You have to remember that people will open your email solely on the subject line. Keep it interesting and under 50 characters. For example, the subject line “Upcoming Events in Tupelo” might garner a few openings, but “Tupelo Events Alert: Taste of Tupelo, Elvis Festival, and More” will probably grab more attention than the previous. Certain keywords can increase or decrease your open rates, so pay attention to your language in subject lines.

Build a long term relationship

These emails aren’t just about informing your customers of current inventory or sales. The emails are to help build long-term relationships with your customers! Email provides direct communication with the customer. You build a trusting relationship by staying in contact and showing that you are an expert in your field.

To whom are you sending the email

Only send to people who have given you permission. You will create a poor reputation if you send to people who don’t want your emails. High bounce rates and spam rates may also keep your email from reaching a maximum number of inboxes.

Don’t just think about the actual email addresses, but think about your audience’s preferences. Your recipients may all have unique styles, but they have one thing in common: you. So, keep in mind the type of people who shop with you. What kind of information do they need from you and how do they need to receive it?

Content, content, content

Obviously, you need interesting and relevant content. It should be useful and well-written. While you can’t send your customers a dull email, you also can’t send them a novel. Keep your content short and concise. Offer links to your website for more information. As we said before, keep in mind to whom you are sending the email and why you are sending it. Find the perfect balance for your unique customers. This might take some testing, but it is well worth it.

Preview your newsletter

Don’t forget this step. You might think you have the perfectly composed email, but always send a test version to yourself. You could have an extra letter in the subject line or the links don’t go where they are supposed to. Previewing the newsletter is something you always need to do before sending it out.

We hope these tips help you compose your perfect email. If you have questions, contact us at 662-869-8665 or