26 Dec 5 Ways to Make Your Customer Remember You
Staying memorable as a business doesn’t mean just giving quality customer service and having awesome products, although those definitely go a long way. Your image, reputation, service, and products play equal roles in keeping your business at the forefront of your customer’s minds. We guarantee that you can recognize Nike by just their logo, but not because their logo is special. It’s just a swoosh. You recognize them because they offer quality products at decent prices consistently as well as giving you the feeling of being healthy (even if you are eating a twinkie in your yoga pants).
No one thing makes a brand stick in our memories, but rather a combination of specific factors delivered consistently over time. So what are these key elements that create a memorable business?
1) Brand: Your image plays a large role in how people remember you. One of the most important aspects of your brand is your logo. What do you want it to represent? Nike’s swoosh represents speed, health, and exercise. In addition to the logo itself, consider the color of the logo. Generally, blue symbolizes trust, red instills excitement, green denotes growth, and yellow signifies friendliness. As the graph cited in an article by Huffington Post shows, many brands have already started to use color to garner a certain emotion in their customers.
2) Know Your Audience: Do you know who your target market is? Get specific! Target the people who will buy your products. What are their needs? What problems does this market have that you can solve? Make sure your brand, your ads, and your customer service address those issues.
3) Consistency: Be consistent with customer service and social media. Make sure your employees always greet customers with a welcome and a smile. Post on social media every day around the same time, whether it is Facebook, Twitter, Pinterest or another platform. The consistency will make your customers take notice.
4) Quality Over Quantity: The phrase “less is more” has never been more relevant. You don’t have to post twenty times a day on social media to catch people’s attention. Make each post meaningful and keep it to a minimum.
5) Remember Your Customers: You expect your customers to remember you, right? Then you should try to remember them. If you can’t remember names, then remember faces. Treat them like part of the family every time they walk into your store. I know I always go back to businesses that treat me with kindness and genuine interest.
We hope these tips help you stay memorable! If you have questions or would like to discuss this further, contact us at email@example.com or 662-869-8665.