5 Steps to Finding Your Customer

5 Steps to Finding Your Customer

target market

As a business owner, we know you have heard the words “target market” before. Yet, we often hear people say, “Well, anyone can use my product, so everyone is my target market.” Even if everyone can use your product, that doesn’t mean everyone is your target market.

Your target market consists of customers that are most likely to buy from you. Understanding your target market comes with understanding your business and your customer. You can not be everything to every person. These five steps will help you fully determine who your target market is and how to reach them effectively.

1) Study your business: Think about what sets you apart from other similar businesses and what you do best. Also, consider your goals for the future. Where do you want to be in five years or ten years? The answers to these questions factor into defining your target market.

2) Put on the Customer’s Shoes: Take a moment to consider the customer’s perspective. How will your business benefit them? Why would they want to purchase your product? When you look through the customer’s eyes, you can discover their needs and wants. The best way to do this is to speak to potential and current clients.

3) Create a Customer Profile: You need to take demographics into consideration when you start this step. Consider age, marital status, gender, ethnicity, income, education, and more. If you are a photographer who specializes in weddings, you will probably be targeting young couples between the ages of 20 and 35.

4) Research: Now that you know the type of customer you are looking for, it is time to research the best ways to engage them. Is it social media or traditional media? For example, if you want to reach educated women in their 20’s to 40’s, you’ll find a large number of those women on Pinterest.

5) Trial and Error: How do you know if your hard work is actually paying off? Test it out! You will probably have to tweak your plan a few different times, but ultimately you will end up with a target market and a plan to reach them.

We hope these tips will help you find your perfect customer and develop the best way to reach them. If you have questions or would like help doing this, contact us at hilary@advertisingmomentum.com or 662-869-8665.