Internet videos aren’t just for watching cats. Youtube is the second most popular search engine with more than 3 billion searches a month. People like video because it is a convenient, entertaining and personal way to obtain information.
In our last blog we discussed how adding videos to your B2B email marketing campaign can help increase your open rates and nurture your leads with useful information. If we convinced you that using videos in your B2B emails is a great idea, you might be asking yourself, "What kind of video should I use?"