Companies often start out on social media confused and even a little overwhelmed. They’re looking at Facebook, Twitter, Pinterest, Instagram, Houzz, SnapChat, Tumblr and the list just keeps growing. How do you keep up with all these accounts and still get other work accomplished?
Many B2B companies along with non profit organizations and small businesses start their marketing efforts with social media. Why wouldn’t they? It costs little more than time to set up and update a social media account.
On the outside, inbound marketing looks like a lot of work backed by a bunch of crossed fingers. You write a few blog posts, throw out some links on social media and wait--hopefully--for the leads to start pouring in through your website.
Earlier this year I sat in a marketing meeting led by an agency focused on helping Mississippi businesses (and really businesses across the Southeast) realize the potential of social media and digital advertising. One of the presenters made the comment, “Yes, Facebook is pushing businesses to spend money on advertising, but it’s really good for us as marketers. It affirms our position that social media is a relevant advertising media.”
Hiring a B2B inbound marketing or social media strategist for your company will follow similar guidelines, but if you haven’t hired for this position yet, be prepared to create some new guidelines....
The truth about capital campaign fundraising is that 90% of your donations will come from 10% of your donors. To raise hundreds of thousands of dollars or millions of dollars you need a few large donors. ...
Followers. Engagement. Reach. Clicks. The buzzwords of the day have given many of us a buzzing headache. Bragging about our follower numbers was fun at first but most businesses and non profits quickly came to realize likes and impressions don’t pay the bills. ...
