By the end of April 2019, Facebook expects to have phased out its relevance score and replaced it with three more “granular” relevance scores, according to a Facebook blog post....
Facebook or Instagram. Everyone seems to want you to pick a favorite as if one were better than the other. But is that really true? Is one platform better than the other? Not in our opinion. Actually, for us, Facebook and Instagram are like peanut butter...
What a year it’s been for social media marketing! This year’s campaigns have been more extra than ever--extra fun, extra user-friendly, extra engaging, and, for some, extra controversial (lookin’ at you, Nike and Snapchat). In part one of this two-part mini-series, we’re taking a look...
Hiring a B2B inbound marketing or social media strategist for your company will follow similar guidelines, but if you haven’t hired for this position yet, be prepared to create some new guidelines....
The truth about capital campaign fundraising is that 90% of your donations will come from 10% of your donors. To raise hundreds of thousands of dollars or millions of dollars you need a few large donors. ...
Followers. Engagement. Reach. Clicks. The buzzwords of the day have given many of us a buzzing headache. Bragging about our follower numbers was fun at first but most businesses and non profits quickly came to realize likes and impressions don’t pay the bills. ...