By the end of April 2019, Facebook expects to have phased out its relevance score and replaced it with three more “granular” relevance scores, according to a Facebook blog post....
Facebook lead ads allow you to capture the information you need to fuel your lead generation engine without spending valuable time creating checklists and ebooks (although you can use lead ads to generate downloads of those items as well)....
Earlier this year I sat in a marketing meeting led by an agency focused on helping Mississippi businesses (and really businesses across the Southeast) realize the potential of social media and digital advertising. One of the presenters made the comment, “Yes, Facebook is pushing businesses to spend money on advertising, but it’s really good for us as marketers. It affirms our position that social media is a relevant advertising media.”
Followers. Engagement. Reach. Clicks. The buzzwords of the day have given many of us a buzzing headache. Bragging about our follower numbers was fun at first but most businesses and non profits quickly came to realize likes and impressions don’t pay the bills. ...