nonprofits Tag

Blog, Non-Profits, Uncategorized / 29.06.2016

inbound marketing, buyer persona, target marketInbound marketing is a bit like archery. You can’t just shoot up in the air and expect to hit your target. To be successful you have to aim strategically. Nonprofit organizations in particular tend to want to reach as many people as they can. They often do this by making their inbound marketing campaigns as generic as possible. Ultimately, in an effort to please everyone, those generic inbound marketing campaigns will reach no one. When compiling your marketing campaign, you want to aim at your buyer persona.

Blog, Non-Profits, Social Media, Uncategorized / 20.04.2016

When I was working on my English degree at Mississippi State, I quickly learned the importance of editing and multiple drafts. It always perturbed me when my professors would hand me a paper covered in red marks and tell me to try again. But as one professor told me, “Your first draft will always suck.”  You never know how people will respond to what you’ve written until you have someone else read it. It wasn’t until I became a copywriter that I realized how much that statement applied to writing nonprofit blogs.

Blog, Marketing Ideas, Non-Profits / 27.10.2015

Earlier this year we highlighted a study by Firespring.org that detailed what donors and constituents want to see on non profit websites. Knowing what people want to see and providing them that information can be two totally different things. How does it look when an organization puts these ideas into practice? We’ve compiled a few of the best non profit blog ideas from around web and are sharing those with you. Your organization’s blog should never exactly copy any of these examples, but study the content, the way it’s presented, and find how your organization can create your own non profit blog.