non profit marketing Tag

Blog, Non-Profits, Social Media, Uncategorized / 13.09.2016

worst nonprofit marketing advice

Marketers have been honing their social media skills for well over ten years. Yet everyday nonprofit communications teams hear well-meaning suggestions from co-workers, board members and even dear Aunt Sally. While it may feel like you're working in a silo pecking out social media updates, creating the perfect ad and carefully targeting an audience, you are not alone. In fact, most of us feel your pain because we’ve heard that awful advice ourselves.

Because we all need to take a break, roll our eyes and even giggle a little, we’ve compiled the top 12 worst social media advice we’ve received for you to enjoy.

Blog, Non-Profits, Social Media, Social Media Marketing, Uncategorized / 30.08.2016

In an earlier blog, I described some interesting tips I learned in a social media workshop at a nonprofit leadership conference earlier this month. Bill Natalzia Northeast Regional Director of Celebrate Recovery did an excellent job. There was plenty of great information in the workshop, and I was glad I scarfed down my turkey sandwich and skipped half my lunch break to get a good seat.

Blog, Non-Profits, Uncategorized / 16.08.2016

nonprofit blogs inbound marketing plan pitfallIn the past, blogs were like online journals where people wrote about their experiences. Today, blogging has transformed into a tool nonprofits can use to regularly post and promote content about their cause. As an inbound marketing agency, we write over 30 blogs a month for our clients. We've seen the benefits nonprofits can reap from posting articles to their website. We’ve also seen some of the common pitfalls nonprofit organizations can fall into when they start blogging.

Blog, Non-Profits, Uncategorized / 26.07.2016

worst non profit marketing advice

Non-profit communications and marketing directors receive a lot of suggestions, advice and sometimes commands about how to improve the marketing strategy of their organization. The lines between advertising, marketing and public relations are continually blurred and with the rise of social media, well, everyone is now a marketing guru.

We asked non-profit pros for the worst marketing advice they’ve ever received and we received more answers than we expected. So many answers dealt with social media for non profits that we created an entire post dedicated to that one aspect of non-profit marketing.

So grab a cup of joe and take a trip through the land of non-profit marketers. Maybe we can unearth a few mistakes you can avoid in your next campaign.

Blog, Design / 05.04.2016

Last year a local church asked us to help them create a marketing plan and some marketing pieces to promote an upcoming revival service. Later, we also helped them create some graphic elements to help tie together and promote a long range plan.

My brother-in-law is a minister and I mentioned to him how really bad a lot of the available church graphic design is and he agreed. Many of the templates available for churches are either poor quality, cheesy or looked like a concert poster. It's time for Christians, churches and nonprofits to stop believing graphics have to be bad or subquality just because they are Christian or charity related.

Like many non profits, churches often get caught in the fear of spending money on promotions because it’s not a part of their service. Couldn’t those dollars be better spent feeding the poor, caring for orphans or buying Bibles for a 3rd world country? After all, Jesus’ ministry wasn’t ever pretty.

It’s a hard line to walk. So let’s start with the basics.

Blog, Marketing Ideas, Non-Profits, Social Media / 12.12.2015

non profit organization case studyDriving visitors to your website and increasing your social media followers is exciting. But how do you turn those visitors into donors, volunteers or clients? How do you use social media to fulfill your non profit organization's mission? One of our clients took the plunge to invest in inbound marketing. They found with a mix of blogging, social media and now video they have reached new audiences, increased donations and increased the number of people who come to them for services.