Blog, Business, Social Media, Trade Show Ideas / 30.11.2015
8 Creative Trade Show Ideas for Following Up with Leads
You had some great creative trade show ideas, you prepared for it ,and you went. You engaged with people at your booth and on social media. You gathered a whole slew of emails, and now it’s over. As your trade show season is coming to a close, it’s time for the real work to begin. Many of you probably came home with a long list of new leads, and the challenge facing you now is following up with all of them. If you’re struggling with your follow-up strategy, know that you are not alone. Implementing a few of these steps will get you well on your way to making sure your show was worth the time and money.
When sales teams (and often owners) meet with us, their main question is: “Will your services increase my sales?” When marketing pros meet with us they ask us, “How can you improve my online image and customer engagement?”
A few years ago, one of our clients wanted to shoot a photo for their Christmas cards on-location at a new Elvis statue in town. Originally we were hoping to have Elvis wear a company t-shirt and while that was allowed let me say that putting a t-shirt on a statue is much harder than I expected. So we settled for just adding a scarf.