marketing Tag

Blog, Non-Profits, Uncategorized / 14.05.2016

Storytelling is the catchphrase of the day (or maybe year? decade?). It’s easy to talk about the scope of your work, you know, the number of animals you saved, the number of homes you built or the number of people you fed. But to your public they are all just numbers, until you’ve given them a face and told their story. If you’ve ever highlighted one of the people you’ve helped, you know all about the spike in engagement and website traffic that follows.

Blog, Email Marketing / 24.03.2016

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If you’re like me, then you have several email accounts. You probably also have way too many emails in your inboxes! I have my work email address, my main email address and a couple go to email addresses I only use if I’m required to give an email address but I’m not sure if I really want to be signed up for an offer. On top of all this, I’m also subscribed to several newsletters and blog update emails because I obviously need more to read everyday.