If you’re a home improvement, design, or construction professional you’ve probably heard about Houzz, the online platform designed to connect homeowners with real home professionals in their area. Take a look at our 2021 Houzz marketing update. How to Use Houzz for Marketing Any home professional...
Houzz projects offer you all the space you want to share pictures, descriptions and keywords of your latest project. Beyond your own profile, the site also features feature projects by professionals through its Advice and Stories section. Getting your projects featured doesn’t take a lot of money (in fact, it’s free) but it does take a little planning and work.
Specific editorial guidelines for feature articles can be found on the site. We’re going to break down how you can ensure your projects meet these guidelines and increase your chances of being featured by one of the site's editorial writers. If you're creating a Houzz marketing strategy, you'll want to set having your project selected for a feature as a goal.
During an initial meeting with a contractor or home improvement retailer, we often hear questions about using Houzz to drive phone calls, store visits and ultimately purchases. Homeowners who are planning to build or remodel already have Houzz ideabooks filled with images of what they’d like to see in their homes. They’re showing you these images with the hopes of having their home turn out like those in the pictures.
Both Pinterest and Houzz offer image driven platforms for promoting your home improvement company's work, but which platform would be the best for your business?...