Facebook or Instagram. Everyone seems to want you to pick a favorite as if one were better than the other. But is that really true? Is one platform better than the other?
Not in our opinion. Actually, for us, Facebook and Instagram are like peanut butter...
With over 65 million business Facebook accounts (and more being added every day), making an impact with social media takes creativity, personality and consistency. Local medical clinics have an advantage over large conglomerates because they can move more quickly and create content specific to their patients and communities. How does your clinic move beyond generic content to actually making an impact in your community?
Earlier this year I sat in a marketing meeting led by an agency focused on helping Mississippi businesses (and really businesses across the Southeast) realize the potential of social media and digital advertising. One of the presenters made the comment, “Yes, Facebook is pushing businesses to spend money on advertising, but it’s really good for us as marketers. It affirms our position that social media is a relevant advertising media.”