Likes and followers. We all need them in order for our brand’s social media goals to thrive, right? Absolutely. Social media would be pointless if you had no one there to see what you’re up to. But are gaining likes and follows bad social media...
I recently overheard a conversation between a group of friends about their use of the social app Snapchat. All of them were in agreement that they no longer used the Snapchat stories feature but now only used the app to chat and share photos with...
Facebook continues to be the number one social media app in the world in 2020 and we don't see that changing anytime soon but Facebook definitely isn't the only platform your target audience is using in the new decade. As video and visual content, in...
Since its inception on Instagram in the spring of 2016, Instagram and Facebook Stories have become one of the most favored ways to post on social media for personal and business users alike. At first, the only posts available for Stories were images or short...
2019 is going as quickly as it came and soon we’ll usher in a brand new year and decade (hello, Roaring Twenties 2.0). Like 2018, it was another banner year for memorable marketing campaigns. This year we saw brands like Dove and CVS make use...
Facebook Messenger, along with many other messaging apps, are the go-to communication tool for millennials as well as many Gen Xers. But is it HIPAA compliant? ...
Facebook Jail. If you’re a frequent Facebook user, you’ve heard of this figurative prison in which users who violate Facebook standards are held by being temporarily banned from posting, liking, commenting or sharing until Facebook feels like the user has learned their lesson. ...
Facebook or Instagram. Everyone seems to want you to pick a favorite as if one were better than the other. But is that really true? Is one platform better than the other? Not in our opinion. Actually, for us, Facebook and Instagram are like peanut butter...
What a year it’s been for social media marketing! This year’s campaigns have been more extra than ever--extra fun, extra user-friendly, extra engaging, and, for some, extra controversial (lookin’ at you, Nike and Snapchat). In part one of this two-part mini-series, we’re taking a look...
Three years ago, a European study found that teenagers were leaving Facebook for other social sites like Twitter, Instagram, and SnapChat. It was suspected that as older users began setting up accounts, teens sought a platform where they could hang out online with their friends without their parents seeing everything on their feed. This conclusion the led the anthropologist on the research team, Daniel Miller a professor of material culture of University College London to pronounce Facebook as “dead and buried” to the Millennial generation.