Today, we’re continuing with part two of our three-part series on content auditing. In part one of this series, we defined content auditing and shared why your company needs to perform an audit. In this post, we’re giving you a step-by-step guide on how to conduct a content audit.
Content marketing is an essential force in today’s marketing strategies yet a 2013 survey conducted by B2B magazine revealed that a third of B2B marketers don’t know where their leads originate because they don’t track them. As an inbound marketing agency, we understand the importance of content audits and how it can change your business’s entire marketing outlook. In today’s blog, we’re beginning a three-part series giving you an in-depth look at content audits starting with exactly what a content audit is and why your business or company needs it for a successful content marketing plan.
Online content. You’ve heard the term, and you know it’s key for your online marketing strategy, but perhaps you don’t fully understand all of the elements that make up online content. You see, online content is so much more than well-written, informative words. It’s content with a purpose, with each page designed specifically and intentionally to both inform viewers and to be promoted as valued content worthy of high search engine ranks. From headlines to meta-descriptions to alt text for images, every piece of your content from beginning to end should be working to increase web traffic long after it’s posted to the web.