How in the world are we supposed to narrow that down a list of 7,000 MarTech programs to a list that is both manageable for our staff and our budget while still getting the best ROI?...
We all have those friends who hate their jobs. We’ve all had jobs we hated. In fact, many of us are in the jobs we love because of the jobs we hated. But what makes a person hate their job? ...
A Forbes survey last year reported only 38% of B2B companies are focused on customer retention while 49% are focused on bringing in new customers. We all know the longer a customer stays with you the less each sale costs your company, so why aren't...
A few years ago my kids’ babysitter took off the ten days during Christmas holidays. With no sitter and no school, I was left with one option: bring my computer home and work from the dining room. It’s one of the perks of owning a consulting company, but it’s hard to get a lot of work completed with constant requests to play Barbie and Lego Star Wars. The stress of missing work for so many days overwhelmed me.
Years ago as a young Chamber of Commerce director, I met with prospective business owners almost every week. Very often I heard “My aunt/mother/brother/uncle/cousin/friend said I should open a thrift store/restaurant/antiques store/boutique.” That was the extent of the research. They needed a location and a ribbon cutting and they were ready to go.