B2B, B2B Websites, Blog, Marketing Ideas / 26.01.2016
Recycling Blog Posts into B2B Emails
When you first begin your new inbound marketing campaign, we usually recommend you start by writing and publishing one blog post per week, creating an editorial calendar for your social media so that your posting at least once a day, and sending an email to your contacts at least once a month. After you start creating your own B2B website content, you're probably going to realize that creating new content can be difficult and time consuming at times. You may even be saying to yourself, “I’m not a writer! My worst subject in school was English! How am I supposed to run my business if I’m writing all this stuff?”
On the outside, inbound marketing looks like a lot of work backed by a bunch of crossed fingers. You write a few blog posts, throw out some links on social media and wait--hopefully--for the leads to start pouring in through your website.