Evergreen content is one of those marketing buzzwords that everyone hears but not everyone understands. The quick definition of evergreen content is content that is always relevant and fresh, no matter the time of year. Evergreen content differs from seasonal content, which is content relevant...
Social media seems to reign as king of digital marketing platforms, but blogging has been around since basically the inception of the internet and at one time it seemed to be “the thing” that everyone was doing. But in a world where we make known...
When you first begin your new inbound marketing campaign, we usually recommend you start by writing and publishing one blog post per week, creating an editorial calendar for your social media so that your posting at least once a day, and sending an email to your contacts at least once a month. After you start creating your own B2B website content, you're probably going to realize that creating new content can be difficult and time consuming at times. You may even be saying to yourself, “I’m not a writer! My worst subject in school was English! How am I supposed to run my business if I’m writing all this stuff?”
On the outside, inbound marketing looks like a lot of work backed by a bunch of crossed fingers. You write a few blog posts, throw out some links on social media and wait--hopefully--for the leads to start pouring in through your website.
In 2014 the Chronicle of Philanthropy named Mississippi as the second most generous state for giving 5% of its income to charity. With so many willing givers, the state’s non profits already have a headstart on organizations in some other states....