With hundreds of home improvement blogs filling the interwebs with information, what’s the point of offering one more voice? Can you really add to the noise about colors, textures and styles?
If your goal is to get to the front of page of Google with the keyword “granite countertop”, then your chances are probably pretty slim. If your goal is to set yourself apart as an expert in your local area, you’ve probably got a pretty good chance of accomplishing your goal.
In the past, blogs were like online journals where people wrote about their experiences. Today, blogging has transformed into a tool nonprofits can use to regularly post and promote content about their cause. As an inbound marketing agency, we write over 30 blogs a month for our clients. We've seen the benefits nonprofits can reap from posting articles to their website. We’ve also seen some of the common pitfalls nonprofit organizations can fall into when they start blogging.
When I was working on my English degree at Mississippi State, I quickly learned the importance of editing and multiple drafts. It always perturbed me when my professors would hand me a paper covered in red marks and tell me to try again. But as one professor told me, “Your first draft will always suck.” You never know how people will respond to what you’ve written until you have someone else read it. It wasn’t until I became a copywriter that I realized how much that statement applied to writing nonprofit blogs.
When you first begin your new inbound marketing campaign, we usually recommend you start by writing and publishing one blog post per week, creating an editorial calendar for your social media so that your posting at least once a day, and sending an email to your contacts at least once a month. After you start creating your own B2B website content, you're probably going to realize that creating new content can be difficult and time consuming at times. You may even be saying to yourself, “I’m not a writer! My worst subject in school was English! How am I supposed to run my business if I’m writing all this stuff?”