B2B Marketing Tag

B2B, B2B Websites, Blog, Uncategorized / 29.04.2016

B2B website wingsLet’s say you’ve taken the time to write a blog post for your B2B website. You’ve created a rich and compelling story as full of reliable statistics and practical information as it is emotion. You considered your audience when writing your piece and you’re sure it’s going to be a hit. You press the publish button and voilà! It’s out there for everyone to see and you eagerly await the response you get. You come back a week later and find “gasp” no one read it! What went wrong?

Blog, Email Marketing / 24.03.2016

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If you’re like me, then you have several email accounts. You probably also have way too many emails in your inboxes! I have my work email address, my main email address and a couple go to email addresses I only use if I’m required to give an email address but I’m not sure if I really want to be signed up for an offer. On top of all this, I’m also subscribed to several newsletters and blog update emails because I obviously need more to read everyday.

B2B, B2B Websites, Blog, Marketing Ideas / 26.01.2016

 

inbound marketing b2b email b2b blog

 

When you first begin your new inbound marketing campaign, we usually recommend you start by writing and publishing one blog post per week, creating an editorial calendar for your social media so that your posting at least once a day, and sending an email to your contacts at least once a month. After you start creating your own B2B website content, you're probably going to realize that creating new content can be difficult and time consuming at times. You may even be saying to yourself, “I’m not a writer! My worst subject in school was English! How am I supposed to run my business if I’m writing all this stuff?”

B2B, B2B Websites, Blog, Email Marketing, Marketing Ideas / 14.01.2016

25401285_s.jpgWe recently spoke with an organization who comes in contact with thousands of prospects each year. They struggle with getting each prospect the right information at the right time in their buying cycle. Not every prospect is a qualified buyer (we all run into those “tire kickers”), so they really need a way to quickly and easily separate the serious buyers from the curious information seekers.

B2B, B2B Websites, Blog, Business, Email Marketing, Marketing Ideas / 07.01.2016

B2B Email, B2B websiteAt the end of last year, Adestra released it’s 2015 Subject Line Analysis Report. We strongly suggest you go and download this handy reference which includes information for various industries. As consumers receive more and more marketing emails, getting the subject line right--which increases opens and clicks--becomes even more important. The competition for the click is stiff.

B2B, B2B Websites, Blog, Email Marketing / 17.11.2015

As B2B companies, we want people to open the emails we send out in our B2B email marketing campaigns. More than that we want people to click on those emails and participate in our surveys, engage with our landing pages, explore our B2B websites, and purchase our products and services. The problem is that there are a lot of things that affect whether people open our emails or not: the time of day, the weather, and, yes, the subject line.