B2B, Blog, Facebook, Social Media / 03.03.2016
Addressing Negative Comments on B2B Social Media With 100K+ Followers
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B2B, Blog, Social Media, Social Media Marketing / 11.02.2016
Understanding the Top 5 Metrics in Your B2B Social Media
Many B2B companies along with non profit organizations and small businesses start their marketing efforts with social media. Why wouldn’t they? It costs little more than time to set up and update a social media account.
B2B, B2B Websites, Blog, Email Marketing, Marketing Ideas / 26.01.2016
Using Videos in a b2b Email Marketing Campaign
Internet videos aren’t just for watching cats. Youtube is the second most popular search engine with more than 3 billion searches a month. People like video because it is a convenient, entertaining and personal way to obtain information.
B2B, B2B Websites, Blog, Business, Email Marketing, Marketing Ideas / 07.01.2016
Top Email Subject Lines and What They Mean for Your B2B Company
At the end of last year, Adestra released it’s 2015 Subject Line Analysis Report. We strongly suggest you go and download this handy reference which includes information for various industries. As consumers receive more and more marketing emails, getting the subject line right--which increases opens and clicks--becomes even more important. The competition for the click is stiff.
Blog, Business, Social Media, Trade Show Ideas / 30.11.2015
8 Creative Trade Show Ideas for Following Up with Leads
You had some great creative trade show ideas, you prepared for it ,and you went. You engaged with people at your booth and on social media. You gathered a whole slew of emails, and now it’s over. As your trade show season is coming to a close, it’s time for the real work to begin. Many of you probably came home with a long list of new leads, and the challenge facing you now is following up with all of them. If you’re struggling with your follow-up strategy, know that you are not alone. Implementing a few of these steps will get you well on your way to making sure your show was worth the time and money.