When is the best time to post on social media?

When is the best time to post on social media?

facebook analytics; best time to post to social media

Google “best times to post on social media” and you’ll find a plethora of answers. (Our personal favorite comes from Sprout Social which breaks it down by industry.) Every site has a different answer and for good reason. Every business’s followers are unique. Sure they share some common traits, but your followers may engage most when other page followers are asleep.

Facebook pages offer plenty of insights including when your followers are most likely to be online. Find the most information at www.facebook.com/analytics. For a long time, our clients’ followers tended to be online more in the evening around 8 or 9 p.m. Earlier this summer, we began to see a trend toward higher online rates in the early evening around 6 p.m. 

These changes affect when we schedule specific content to hit newsfeeds. If we want to reach the largest number of our followers, it makes sense to post when more people are on the site.

Our goals include higher engagement, so while we may schedule posts to hit newsfeeds while more people are online, we’re also checking out when engagement rates increase.

Finally, we also look at the content we’re sharing before we decide when to schedule a post. Call-to-action posts need to go out while a business is open. We don’t want to encourage followers to call when no one is there to answer the phone. On the flip side, a more light-hearted post like a meme may do very well in the evening hours when people are more relaxed.

Social media insights allow you to narrow down your best times to post but your own testing will give you the best answers. Study your Facebook insights and ask these questions:

  • What content had the highest engagement?
  • What content had the highest reach?
  • Is there any correlation between the types of content and the time they went out?

If you’re achieving high engagement and reach numbers, but you aren’t posting during “peak” times according to all the websites, don’t worry about it. Do what works for your followers and your page. If your post schedule isn’t achieving your goal engagement or moving your sales numbers consider changing whether the problem is your timing or your content. Change your posting schedule for three months and reevaluate. Then test changes in your content for three months. 

Social media trends and rules change faster than Mississippi’s weather in April. Constantly testing content and schedules is the only way to tweak your social media plan to improve reach and engagement. 

Need help testing new content or determining what resonates with your followers? Let us help. Call us at 662-416-8674 or e-mail to set up a free 30-minute consultation.