The Instagram Best Practices You Should Be Following in 2020

The Instagram Best Practices You Should Be Following in 2020

Instagram is the fastest-growing social media app and if you’re not on it, you should be but only if you’re following Insta’s current best practices. Why? Because the competition to get noticed on Instagram is killer and you need to stay ahead of the game if you want your Insta to shine. Hootsuite recently shared an excellent article highlighting the most recent best practices. Here’s a quick look at what we learned. 

 Get Yourself a Rockstar Bio

You don’t have to be a rockstar to have a bio that rocks–you just need to get your creative juices flowing. The key to a great Insta bio is to make a big statement in as few words as possible. Emojis and straight to the point sentences along with a link to your website are the magic formula. Another way to get creative with your bio is to highlight sales and special promotions available on your website or to encourage follower engagement. Take a look at these great examples. 

Seriously creative, consistent, always evolving content.

Did you get all that? It’s time to seriously ramp up your Insta game. Instagrammers are younger and have shorter attention spans than the more mixed-age Facebook crowd. They want fun, colorful content that keeps them wondering, “what’s next?” Lucky for us, Instagram offers a number of visual effects, video tools and features so you can spice up your content directly on the app. 

Your content should no longer be limited to the feed. Stories are almost more popular than feed posts these days and a good Instagram brand has their fair share of both. Sporadic posting is also out. It’s time to create a calendar to keep your content consistent and ever-flowing. Don’t stop with the spur-of-the-moment posts, especially with Stories, just because you’re now planning out a content schedule. Live video is still a reigning content favorite.

Speaking of Stories, don’t be afraid to try out all the new exclusive content and layout options. Polls, questions, and countdowns are just a few of the new choices. Instagrammers love them and the new layout options allow you to add multiple images into one frame like you can do in the feed.

Long and Short Term SMART Goals

Just because digital and social media marketing is ever-evolving doesn’t mean tried and true rules don’t apply anymore. SMART goals–specific, measurable, attainable, relevant, and timely–are still essential for success and should consist of short and long term goals. A solid short term goal for Instagram is to boost conversions, but in order to keep those conversions, you’ll need a plan for other goals in place, like how to keep those conversions happy and how you can build your brand’s equity. 

Reach More with Hashtags and Geotags

Hashtags and geotags are essential to getting your content out there. Just be sure to use relevant, trending hashtags. You can find them simply by typing in keywords or phrases related to your post and you’ll get instant results on the tags that are generating the most heat. Geotagging is as simple as tagging your location. 

A business profile is a must.

It’s totally free to convert and comes with a new slew of options like call-to-action buttons, a verification badge to establish authenticity, the ability to create and track ad campaigns, and real-time data insights. 

Boosted organic posts and branded content posts are all but necessary for reach and conversion. Branded content is what happens when an influencer or micro-influencer creates an organic post featuring your products or services, tags you in it, and then allows you to boost the post as paid partnership content.

Overwhelmed by the latest best practices you need to keep up with the intense competition on Instagram? Momentum Consulting can help. Find out how by requesting your free consultation now.