Today it seems like there’s a new way to market your brand every time you turn a corner. And while there are plenty of reasons to get excited about the Metaverse or to jump onboard the TikTok train, sometimes the best methods are the tried and true. That’s why we’re here to convince you that email marketing is not only still relevant, but crucial to your marketing success. Although we’ve got a lot more, we’ve narrowed down six reasons to add email marketing to your 2022 marketing strategy.
One Reason? Pssh. We’ve Got 4.1 Billion Reasons to Say Yes to Email
That’s how many users were predicted to have an email by the end of 2021. That means we’re walking into 2022 with the potential to reach, well, a whole lotta people!
Big brands are still believers in email marketing–eighty-five percent of US retailers agree that email marketing is one of the most effective ways to acquire new customers. Here’s one more stat for you. The return on investment for every $1 spent on email marketing is 122 percent!
Email Marketing Can Be Your Best Friend in the Buyer’s Journey
Unlike some other marketing tools, email marketing works at every stage of the buyer’s journey. This means you have the opportunity to influence your new buyer’s awareness of your brand, their consideration of your brand, and their final purchase decision. That’s three chances to get new customers on board with one of the most cost-effective marketing tools in the industry.
Speaking of Cost…Email Marketing Maximizes Your Marketing Budget
That statistic we mentioned about how eighty-five percent of US retailers believe that email marketing is effective? It’s especially true for startups and small businesses. These two groups of business owners are looking to maximize their marketing efforts on a tighter budget. Successful email marketing actually decreases in cost per email as you improve your email’s engagement and conversion rates.
Personalization is Everything
Today’s digital world has given us more access than ever before to our favorite things–from retailers across the globe to our most adored celebrities. For a fee, you can even pay to have your favorite celeb film a personal message just for you. If that’s not personal, I don’t know what is.
As the Metaverse emerges, personalized marketing will be even more crucial than it is right now. The masses have made it clear–they want their favorite brands, companies, and people in pop culture to be openly available to them. They want to feel like their favorite brands know them personally. Email marketing can be personalized in a number of simple ways, from adding first names in the “To” box to sending out birthday emails during your customer’s birthday months. It happens to be my birthday month right now, and I am checking my email daily for surprise goodies in my inbox.
Email Marketing Bridges the Gap Between Your Marketing Channels
With email automation, there is no reason not to utilize email through every channel of your marketing. You can easily move consumers from the awareness stage to the consideration and purchase phases with an email CTA shared on your social media channels and website.
Email Marketing Presents Opportunities to Win Back Former Customers and Engage New Ones
Perhaps you’re a retailer wondering how to get those on-the-fence customers to move their items from the cart to the checkout phase. Or maybe you’re a clinician looking to entice patients to come back to the clinic for primary care visits. No matter your business, email marketing is a great way to win back former customers and convince new ones that they want to do business with you.
Need help implementing email marketing into your 2022 marketing strategy? Click here for a free consultation with our CEO, Hilary Hamblin!