26 Dec The Three Marketing Strategies Loved by Xennials
(Pictured: Cast of The Goonies (1985), Image Credit: IMDb, Warner Bros, Amblin Entertainment)
In my last blog, we discussed a generation of people who are quickly emerging as the next big target market. Xennials, a sub generation of young adults born between the moody Gen-Xers and ever optimistic millennials, were born between 1977 and 1985, which means they fall right in the middle of today’s largest target audience for marketers. If you haven’t had a chance to read The Xennial Effect — part one of this series — I implore you to stop reading this blog right now and check out part one to learn more about who Xennials are. Once you’ve done that, you’re ready to come back to this post and learn about the marketing strategies that are guaranteed to speak to this hybrid generation.
Xennials may seem complicated, but the truth is, they are far easier to figure out than their preceding and succeeding generations. In fact, there’s really only three things to remember when developing your Xennial marketing strategy.
- Xennials hate social media…but they also love it. Xennials were born during the analog age and developed into adulthood during the start of the digital age. They know how to work social media and they understand its benefits. But, they don’t like how much time it takes to run a successful social media page, and they don’t like the idea of being dependent on social media. Marketing that encourages your audience to unplug and unwind from social media is one of the best ways to get a xennial’s attention.
- Xennials long for the old days. Nostalgia for the good ol’ days of the 1980’s and early 90’s is quite evident if you look toward Hollywood, who has jumped aboard the Xennial express in the last couple of years. Shows like Stranger Things, which is actually quite creepy without all the cool 80’s garb and Duran Duran tunes, are all the rage, along with comic book movies and series. Look at the difference in the first Marvel’s Thor movie poster, made in 2011, and the poster from their 2017 sequel, Thor: Ragnarok. You can see the 80’s nostalgia painted all over the latter poster and if you’ve watched Ragnarok, you’ll get the feel that you’re in some sort of 80’s arcade game, which testifies to the amount of influence Xennials have over today’s biggest trends.
- Xennials really care about their health and wellness. If you’re a health and wellness brand, this is great news for you! If not, you can still find ways to encourage health and wellness through your marketing strategies. For instance, if you’re a pool and spa dealer, you can encourage your audience to use pools and spas for fitness and health solutions.
Now that you know what speaks to Xennials, it’s time to develop a plan using these proven ideas. Not sure how to get started? That’s okay! We can take the guesswork out of your marketing strategy and develop a plan we’re confident will meet your 2018 SMART goals. Ready to get started? Click here to request your initial consultation appointment.