How To Use Twitter In Your 2018 Marketing Strategy

twitter marketing momentum consulting

In part one of our Twitter marketing series, we look at several facts about the social media site and why they should convince you to add Twitter to your digital marketing plan. Now that you know why you need it in your social media marketing plan, the rest of our Twitter marketing series will focus on how to use the social media platform to market your brand. In today’s blog, we’ll give you a brief introduction to the essentials of Twitter marketing before diving into the details of these key steps in the next phase of this special series.

The first thing you need to know about Twitter marketing is to forget everything you know about marketing on other sites like Facebook and Instagram. Facebook and Instagram work well for promoting business in cute posts and pictures, but Twitter is all about engagement and interaction. According to Sprout Social, companies use the site to:

  • Share information and content.
  • Drive engagement for promotional events and products.
  • Networking
  • Branding
  • Reputation management
  • Consumer interaction

Conversation is essential to a successful Twitter marketing strategy. Twitter prides itself on being THE social network for consumers and corporations to come together. As we mentioned in part one of this series, Twitter is the platform we use to discover the new and interesting, which is why companies prefer using it to establish and promote their brand. One of the best ways to promote your company is with Twitter Chats. Twitter chats are public conversations held under one unique hashtag. When executed correctly, Twitter chats create recurring conversations about a specific topic.

If you want to accelerate the growth of your audience, hosting a Twitter chat is the best way to do it. This throws your company into the mix of a public conversation and gives you a chance to establish yourself as an expert in your industry and get feedback from followers. You want the topic of your chat to be interesting and on trend. We’ll talk more in-depth about Twitter chats and how to get use them in part three of this series.

Live-stream and videos are also crucial in successful Twitter marketing. Twitter is a top leader in live-streaming, and was one of the first to begin live-streaming entire events on social media. And since its users are there to discover and interact, producing videos about your company’s products or services and live-streaming promotional events are great for keeping consumers engaged and interested in what your business has to offer.

Stay tuned for part 3 of our series for an in-depth guide to Twitter chats. In the meantime, check out our blog for more great social media advice. {{cta(‘e85d6348-a5a5-4101-b7c1-d1261e9c862a’,’justifycenter’)}}

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