How to Create a TikTok Business Account

TikTok is taking over the marketing world. With the opportunity to go viral at any moment, and the chance to place paid advertisements for your target audience to see, TikTok adds a plethora of excitement and creativity to any marketing strategy. 

TikTok is important when you are reaching your target market. By January 2021, it was the most downloaded app, bypassing Facebook and Zoom. In the United States alone, there are nearly 100 million monthly active users! To be even more specific, 68% of TikTok users are between the ages of 18 and 49. So, if you are looking for ways to reach your target audience, TikTok is a great place to communicate with them. 

So, you need a TikTok account for your brand, but what is the difference between a normal account and a business account? A business account allows you to access the chance to run paid ads, partner with TikTok influencers, see real-time performance tracking, receive analytics to spot trends in your content, and drive traffic to external websites.

Now you know you need to take your business to TikTok, but how do you do that?

Step 1: Download the app.

Step 2: Sign up for an account. *Note – you have to sign up normally then later switch to a business account in settings. Currently, there is not an option to set up a business account right off the bat. 

Step 3: Click on the “Profile” tab on the bottom. 

Explains where to find your profile on TikTok

Step 4: Click the hamburger menu (the three lines) in the top right corner.

Step 5: Under Account, click on Manage Account.

Step 6: Under Account Control, click switch to business account. 

Step 7: Under the business option, click next.

Step 8: Answer the questions TikTok has about your business, and finish going through the setup process. 

Step 9: Get to making TikToks!!! 

You are all set up to start making TikToks for your business! Now go reach your target audience and have some fun doing it!

If you need any help with your brand’s social media journey, don’t hesitate to call Hilary at 662-416-8674 to discuss how our experienced social media team can help you reach your business goals! 

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