Create an Instagram Profile for Your Brand Before It’s Too Late!

It can be easy to look over Instagram when other social media giants like Facebook and Twitter exist. However, Instagram is just as important to your brand as other social networks. Over one billion people use Instagram every month, so your audience is there. They are just waiting on you! 

Quick History

Instagram has over 10 years of experience. This means the platform has moved with the ups and downs of social media and the different trends users engage in. Originally founded by Kevin Systrom and Mike Krieger, Instagram was born in 2010. Two years later, in 2012, Facebook bought Instagram for one billion dollars in cash and stocks. As of 2021, Instagram is still a Facebook asset with an estimated value of $102 billion and housing some of the hottest marketing trends like influencer marketing. 

Why Instagram?

With over one billion users monthly, Instagram has the fourth most users of any mobile app. Such a wide range of users means a brand’s target audience is most likely on the app waiting to see content from the brand, especially brands targeting the youth. About 72% of teenagers use Instagram while 73% of teenagers agree that it is the best place for brands to connect with them. However, teenagers aren’t the only ones on the app. Only about 14% of adults have not heard of Instagram. Not to mention, around 130 million of the one billion users click on the link for more details when shown an advertisement on Instagram, so much so that about 70% of shopping enthusiasts look to the photo and video social network to find more products to buy. As you can tell, Instagram is highly popular and highly sought out for brand engagement.  

Not only is general Instagram usage popular, but more specifically, so is the stories feature on the app. Everyday around 500 million people use Instagram stories. Instagram stories are short bursts of a picture or video on your profile that disappears after 24 hours. Stories allows for less important pictures or videos to be shared without taking up space on the user’s Instagram profile. When posting a story, it can be edited with emojis, stamps, stickers, gifs, text, and more to make it more aesthetically pleasing to the audience. Actually, 58% of people have claimed that they became more interested in a brand after seeing the brand in stories.  Not to mention, stories are based on a different algorithm than the normal Instagram and Facebook algorithms, and fewer brands use Stories than the newsfeed. This means your stories will likely be seen by a larger audience than your newsfeed posts and have less competition for views from your audience.

From Small Business to Multi-Million Dollar Business

At the age of 29, Anish Bhatt was working in the fashion industry in the United States when he was fired. As he retreated back to his childhood home in London, he brainstormed what he would do next. He decided to combine his natural design and photography skills with his passion for watches, and in turn started to build his new brand, Watch Anish. Through Instagram, he was able to grow his profile to have over 1.6 million followers. He never spent money on traditional marketing. Instagram was where he nurtured and expanded his brand from the small business to the multi-million dollar business it is today.


Like Facebook (its parent company), Instagram has become a social media giant. It is important to have an Instagram for your business because your target audience is on Instagram. Out of the one billion users, 90% of them follow at least one business – this brand page could be yours! Anish Bhatt’s success was because he used Instagram to the fullest. It is time you do the same for your business! 

Not sure where to start when building your brand’s Instagram profile? We love using social media platforms to the fullest at Momentum and can help you with the development of your Instagram page. Click here to request your free 30-minute consultation today. 

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