by Hilary Hamblin | May 28, 2016 | Blog, Home Builder Marketing, Uncategorized
During an initial meeting with a contractor or home improvement retailer, we often hear questions about using Houzz to drive phone calls, store visits and ultimately purchases. Homeowners who are planning to build or remodel already have Houzz ideabooks filled with...
by Hilary Hamblin | May 14, 2016 | Blog, Non-Profits, Uncategorized
Storytelling is the catchphrase of the day (or maybe year? decade?). It’s easy to talk about the scope of your work, you know, the number of animals you saved, the number of homes you built or the number of people you fed. But to your public they are all just numbers,...
by Hilary Hamblin | May 8, 2016 | Blog, Non-Profits, Uncategorized
Often nonprofits have multiple “target markets”. They need to capture the attention of donors and prospective donors, they want to pull in additional volunteers and they need to reach their constituents. Each group has it’s own “division” within the organization from...
by Hilary Hamblin | May 5, 2016 | Facebook, Uncategorized
Three years ago, a European study found that teenagers were leaving Facebook for other social sites like Twitter, Instagram, and SnapChat. It was suspected that as older users began setting up accounts, teens sought a platform where they could hang out online with...
by Hilary Hamblin | May 2, 2016 | Uncategorized
From time to time we do some work with a local grower who sells his produce to large grocery chains. His products are grown without pesticides and all those other objectionable additives, but they aren’t consider “organic” for a couple of technical reasons. For the...
by Hilary Hamblin | Apr 29, 2016 | B2B, B2B Websites, Blog, Uncategorized
Let’s say you’ve taken the time to write a blog post for your B2B website. You’ve created a rich and compelling story as full of reliable statistics and practical information as it is emotion. You considered your audience when writing your piece and you’re sure it’s...
