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Uncategorized / 26.12.2018

B2B blog, B2B company, B2B website, Inbound, B2B blog contentIn the early days of blogging, a blog was basically an online journal. People blogged about having a wedding or losing weight. They used their blogs to track  how far they had come and to contemplate how much further they had to go. Putting the information out on the internet gave these bloggers the support of their followers on their journey.

Uncategorized / 26.12.2018


One of the top challenges with inbound marketing is finding out where your target market gets their information or news and making sure
your articles find their way onto those platforms. Eighteen months ago, our agency partnered with HubSpot.

We set a couple of what we considered to be pretty high goals in relation to traffic and contacts. Considering our traffic was pretty low and we were not getting any leads through our website, we had nowhere to go but up!

Uncategorized / 26.12.2018

inbound marketing vs outbound marketingThe ins and outs of how digital marketing works and whether traditional marketing works with digital marketing leaves many business owners scratching their heads. Sound familiar? According to Hubspot, inbound marketing (organic digital marketing) is a new way of marketing that focuses on getting found by new customers while outbound marketing is the traditional way that focuses on finding new customers. See the difference?

Uncategorized / 26.12.2018

proximity marketing

A friend of mine began purchasing coffee from the company that manufactured and sold the coffee maker she uses. After proving herself a loyal customer by purchasing several months in a row, the company began to include her in on special offers and testing groups. They also asked questions such as “if we could detect when you start to run low on your favorite coffee and automatically sent a refill, would that interest you?”

Uncategorized / 26.12.2018

 research email list

 

We routinely field questions from our clients and prospects about social media marketing and paid ads. What’s working? How will recent changes at Facebook affect business pages? How much should a business spend on paid ads?

What we don’t hear a lot about is email marketing. In fact, several of our clients have no interest in collecting email addresses of their customers, and we believe that’s a big mistake.

Uncategorized / 26.12.2018

It’s time for episode #345 of “Pinterest is Changing.” That’s right folks. Just as the spinning of your head slowed from the big changes Facebook has made in the last 7.5 months, another social media player has decided to “evolve” yet again, and that player is none other than the king of virtual pin boards, otherwise known as Pinterest.

Uncategorized / 26.12.2018

The Goonies Xennials Momentum

(Pictured: Cast of The Goonies (1985), Image Credit: IMDb, Warner Bros, Amblin Entertainment)

In my last blog, we discussed a generation of people who are quickly emerging as the next big target market. Xennials, a sub generation of young adults born between the moody Gen-Xers and ever optimistic millennials, were born between 1977 and 1985, which means they fall right in the middle of today’s largest target audience for marketers. If you haven’t had a chance to read The Xennial Effect -- part one of this series -- I implore you to stop reading this blog right now and check out part one to learn more about who Xennials are. Once you’ve done that, you’re ready to come back to this post and learn about the marketing strategies that are guaranteed to speak to this hybrid generation.