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Uncategorized / 26.12.2018

Earlier this year, a department within a local university asked us to evaluate their online marketing including their social media. As we delved into their social media we found a lot they were doing right, like posting highly engaging content. We also found ways to make their updates more effective, like posting more consistently at specific times of the day.

Uncategorized / 26.12.2018

rabbit-alice-in-wonderland.jpgWhile the rest of the world loves the tale of Alice in Wonderland, it’s one of the few children’s tales that give me an anxiety attack. Alice, in her boredom, follows a rabbit down its hole and from there her adventure is one nonsensical event after another. Most of you have seen the movie, and while you may love it, you must admit, there is no point. Alice does, at least, have a little more patience for her lessons after this dream.

Uncategorized / 26.12.2018

B2B blog, B2B company, B2B website, Inbound, B2B blog contentIn the early days of blogging, a blog was basically an online journal. People blogged about having a wedding or losing weight. They used their blogs to track  how far they had come and to contemplate how much further they had to go. Putting the information out on the internet gave these bloggers the support of their followers on their journey.

Uncategorized / 26.12.2018


One of the top challenges with inbound marketing is finding out where your target market gets their information or news and making sure
your articles find their way onto those platforms. Eighteen months ago, our agency partnered with HubSpot.

We set a couple of what we considered to be pretty high goals in relation to traffic and contacts. Considering our traffic was pretty low and we were not getting any leads through our website, we had nowhere to go but up!