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Uncategorized / 26.12.2018

non profit organization case studyDriving visitors to your website and increasing your social media followers is exciting. But how do you turn those visitors into donors, volunteers or clients? How do you use social media to fulfill your non profit organization's mission?

One of our clients took the plunge to invest in inbound marketing. They found with a mix of blogging, social media and now video they have reached new audiences, increased donations and increased the number of people who come to them for services. 

Uncategorized / 26.12.2018

 

In the words of the late Yogi Berra, “You can learn alot by watching.” Obviously, you can pay close attention to the blunders of others to make sure you avoid those same mistakes, but it’s also helpful to take into account what others do right. If you’re still wondering what to do for your #GivingTuesday campaign, why not take a look at some of the most successful non profit campaigns from 2014 according #GivingTuesday.com. Here are some of the things they did.

Uncategorized / 26.12.2018


email marketing, website, seo, b2b, inbound marketingA Clutch Marketing survey earlier this year reported 74% of small and mid-sized businesses in the U.S. have a website with another 9% planning to add one this year. Websites are only the beginning for a digital marketing strategy, however. Now SMBs are venturing into the world of apps, social media, online advertising, videos and more.

 As we talk to Mississippi businesses and companies from other states, we encounter both company owners and marketers familiar with inbound marketing and those who haven’t heard the term before. In either case, getting the terminology right can be a challenge for even the savviest of marketers. We’ve created a resource of the top terms you’ll want to know as you research digital and inbound marketing and consider working with an inbound marketing agency.

Uncategorized / 26.12.2018

momentum consulting hubspot certifiedFor over six months we've been anticipating this announcement--and what it might mean to our clients, our past clients and our prospective clients. It all started earlier this year when I met with a business owner who wanted to identify who was really visiting his website. He also wanted to easily segment his email list so his customers could receive information relative to their industry. As an agency, Momentum Consulting has been honing our skills in online and social media marketing since we formed, but in January of this year we still didn't have the exact tools we needed to meet our customer's expanded needs. I was frustrated. So I did what I always do when I need something I don't have: I searched online.