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Uncategorized / 26.12.2018


Non profit emails and your donorsCommunication is important for any business. For nonprofits, email is key to staying connected with the people who are most important to the organization. While email is a great way to connect, you still have to have a plan when it comes to sending out those emails. After all, how many times have you unsubscribed to an email? We are guessing you probably answered with “quite a few.”

As an inbound marketing agency, non profit organizations, along with other businesses, commonly ask us, “How often should I send emails?” This is a simple question with a not-so simple answer. There is no one solution to non profit email frequency. Each organization is different, and that means each organization will have a different, unique email campaign.

Uncategorized / 26.12.2018

A few weeks ago I needed to alter a few skirts for my daughter.Just so we're clear here, sewing isn’t in my list of top 10 skills. My husband said, “Just search it on YouTube. You can find anything there.”

Turns out he was right and his attitude is shared by 67% of millennials who say they can find out how to do anything on YouTube. Google recently shared that over 100 million hours of how-to videos have been watched in North America year to date. Better still, one in three millennials say they’ve made a purchase as the result of watching a how-to video.

The Internet has been a great equalizer for small businesses and YouTube videos are no exception. In fact, YouTube videos can be even more powerful for small and mid-sized businesses because they are able to identify needs and produce videos at a greater speed. Whether you’re tasked with B2B advertising or non-profit marketing or a small retail company’s social media, you can use You-Tube how-to videos to promote your company, set yourself apart as an expert in your field, and ultimately sell products and services. How are other companies taking advantage of this trend? Check out these examples.

Uncategorized / 26.12.2018

Trade-Shows-and-growing-your-b2b-email-listYou and your sales team can almost feel the excitement in the air the first day of a trade show. All the booths are clean and clutter free. Your exhibitor neighbors are chattering about last minute details. Your staff is charged up on an extra cup of coffee and their first day’s morning meetings. The doors to the exhibitor hall opens and thousands of potential clients rush through to see who has the best swag and maybe, just maybe, talk about buying something from someone. You’re hoping to be that someone.


Three days later your staff trudges into the exhibition booth, their luggage waiting expectantly in the car. The booth next to you is down to just a handful of junior level sales reps. The coffee, if there’s any left, is a bit stale. You’re looking at a list of thousands of people who visited your booth and wondering how exactly you are going to follow up with all these contacts when you get back to the office.

Uncategorized / 26.12.2018

Some families are beach people. Some families are mountain people. My family, we’re Disney people. We don’t go multiple times a year, but we do go at least every other year. We’ve visited enough times, we don’t even pick up park maps anymore and we know which rides (like Peter Pan, Toy Story Mania and Soarin’) back up really quick. Every night as the “motorcoach” (Disney-speak for bus) delivered us back to our hotel, the automated voice would say “Welcome Home”. After 5 trips in 9 years, it does feel a little like home.

The ability of this company to turn a stressful and at times very hot vacation into one you want to do again and again amazes me. Their level of customer service and the attention to detail can’t be matched. I started to think, how can small businesses, B2B businesses and non-profits use their example to woo our own customers.

Uncategorized / 26.12.2018

Your non-profit needs funds to keep operating. You’ve watched the ALS Association’s Ice Bucket Challenge go viral and you’re wondering how you can inspire random people to dump ice water over their heads and raise money for your charity. We’ve dug into some of the most successful non-profit social advocacy campaigns and have some ideas on how you can use these to inspire your capital campaign's social marketing.

Uncategorized / 26.12.2018

pinterest_promoted_pinsA recent AdWeek article claims Pinterest has 50 billion pins on its site, “and two-thirds are considered branded content in one form or another.” As an inbound marketing agency, we’re constantly looking for the best ways to promote our clients online, and Pinterest consistently makes our list when we are talking about non profit marketing or marketing for contractors or other companies in the home-improvement market.

Over the last two years Pinterest has been developing a Promoted Pins program that allows pay-per-click advertising on their site. Changes in April 2015 make the Promoted Pins even more open for small advertisers. We’ve been creating Pinterest boards and driving organic traffic to client websites through Pinterest for years. One contractor drew seven times more traffic from Pinterest to his website than from Facebook. So if you’re thinking about social media for contractors (whether you’re a building contractor, a swimming pool contractor, or a plumbing contractor) it’s a very viable option. 

Uncategorized / 26.12.2018

 

How Millennials and Social Media Are Changing Capital CampaignsA decade ago, when social media was still a burgeoning idea, how did you hear about worthy causes that inspired you to open your wallets and give? Was it a commercial on television (listen, the In the Arms of the Angels one with the sad animals still gets me every time) or did you receive direct mail with details about why you should give to their capital campaign? Maybe you heard about certain causes through friends, family members or your local church.

Now think about today. Where do you find causes worthy of giving? For most people, those campaigns can be found on social media along with pretty much every detail of our lives. As an inbound marketing agency, we talk about this often. Social media and millennials have changed the way they shop and give and in turn have changed the way businesses and nonprofits market their capital campaigns.