Social Media

Facebook, Marketing Ideas, Mississippi Business, Social Media, Social Media Marketing, Uncategorized / 26.01.2017

MOMENTUM1

Mark Zuckerberg has always been about community building. If you’ve ever listened to the story of Facebook’s founding, he’s clear Facebook was intended as a way of building community. A full hour interview of Zuck on Master’s of Scale podcast reveals how deep his connection to community goes. About fifty minutes into the full interview he talks about meeting with church ministers in Texas who provide connection opportunities for their community. Zuck brought back some ideas about the importance of real connection to Facebook.

Blog, Non-Profits, Social Media, Social Media Marketing, Uncategorized / 23.09.2016

As organizations look to reach the Millennial generation, many are looking to Instagram as their media of choice. Our recent report on Millennials and Nonprofit Engagement shows over 75% of Millennials have an Instagram account, making it the third most popular platform in terms of accounts. Getting started on Instagram may seem easy--snap a picture, throw on some hashtags, post--but keeping the content fresh and engaging can be more than difficult. Check out these nonprofits who are rocking Instagram. We’ll take a peek at their strategy and talk about how you can apply some of their tricks to your own Instagram account.

Blog, Non-Profits, Social Media, Uncategorized / 13.09.2016

worst nonprofit marketing advice

Marketers have been honing their social media skills for well over ten years. Yet everyday nonprofit communications teams hear well-meaning suggestions from co-workers, board members and even dear Aunt Sally. While it may feel like you're working in a silo pecking out social media updates, creating the perfect ad and carefully targeting an audience, you are not alone. In fact, most of us feel your pain because we’ve heard that awful advice ourselves.

Because we all need to take a break, roll our eyes and even giggle a little, we’ve compiled the top 12 worst social media advice we’ve received for you to enjoy.

Blog, Non-Profits, Social Media, Social Media Marketing, Uncategorized / 30.08.2016

In an earlier blog, I described some interesting tips I learned in a social media workshop at a nonprofit leadership conference earlier this month. Bill Natalzia Northeast Regional Director of Celebrate Recovery did an excellent job. There was plenty of great information in the workshop, and I was glad I scarfed down my turkey sandwich and skipped half my lunch break to get a good seat.

Blog, Social Media, Social Media Marketing / 17.08.2016

In journalism school, we were trained to think about pictures and graphics to go with every article. Working on the college newspaper, we were fortunate the photographer from the public relations department would share photos with us for the front page. For other stories, we had a few staff photographers. And then we encountered the story with no professional and no amateur photographer around, and we just had to shoot a few pictures ourselves. (These were the days before phone cameras, so we had to have a tensy bit of knowledge of photography.) However the situation played out, when we assigned articles every week we always asked “what artwork will go with this?”.

Blog, Social Media, Social Media Marketing, Uncategorized / 10.08.2016

 

negative social mediaCopyright: <a href='https://www.123rf.com/profile_cluckva'>cluckva / 123RF Stock Photo</a>

Negative comments, tweets, and posts on your nonprofit’s social media page can range from ruining your morning to ruining your career. Often the mission of a nonprofit centers around a divisive issue. You’re passionate about providing services to those you help and telling your success stories, but that segment of the population who is just as passionate about opposing you will eventually find you. You can ignore someone’s posts on their own Facebook or Twitter feed, but how you handle the situation when they bring it to your feed says a lot about you and your organization.

Blog, Facebook, Medical Marketing, Social Media, Social Media Marketing, Uncategorized / 26.07.2016

Hipaa and social media

With over 65 million business Facebook accounts (and more being added every day), making an impact with social media takes creativity, personality and consistency. Local medical clinics have an advantage over large conglomerates because they can move more quickly and create content specific to their patients and communities. How does your clinic move beyond generic content to actually making an impact in your community?