Since its launch in 2008, Houzz has become the go-to online site for finding ideas, products, and contractors in the home improvement and home construction industries. One of Houzz’s most popular features is the stories section. There you’ll find articles covering everything from how to feed plants for a healthier garden to “tours” of Houzz’s favorite homes. I can’t tell you how many times I’ve found myself getting lost in stories like “What It’s Really Like to Live in a Frank Lloyd Wright House” or “How to Refresh Your Kitchen on Any Budget” when I’m updating a page for a client. I’m sure if you’ve spent any time at all on Houzz, you’ve done the same and so have your clients, which brings me to today’s point--Houzz’s most popular stories topics are crucial to an effective home improvement marketing strategy. Here’s why:
Is Pinterest dying? Not according to CEO, Ben Silbermann, or any digital marketing expert worth their salt. While it’s true that Pinterest gets little respect by social network standards, the truth is Pinterest doesn’t truly fit the criteria of a social network, therefore it shouldn’t be compared to the likes of Facebook or Instagram.
Just before the southeastern US ground to a halt due to an onslaught of snow and ice (we’re currently on our fourth snow day in North Mississippi), Mark Zuckerberg announced big changes to Facebook’s algorithm.
You can read his full announcement here:
Facebook Live! videos have come a long way in the two years since the service launched platform wide. The live streaming tool has been used for almost everything from broadcasting family events like gender reveals and birthday parties to important news events and business launches. Facebook makes no apologies for prioritizing those live streams in their newsfeeds. So why do so many businesses shy away from the camera?
While the rest of the world loves the tale of Alice in Wonderland, it’s one of the few children’s tales that give me an anxiety attack. Alice, in her boredom, follows a rabbit down its hole and from there her adventure is one nonsensical event after another. Most of you have seen the movie, and while you may love it, you must admit, there is no point. Alice does, at least, have a little more patience for her lessons after this dream.
In March 2010, three entrepreneurs launched a new social networking site from an apartment in San Francisco. The concept? A virtual pinboard where users could “pin” their favorite things to personal interest boards to share with their followers. By December 2011, the site was one of the top 10 largest social sites with over 11 million visits each week and was named the best new startup of the year by TechCrunch, a top tech industry publisher.
That site (if you haven’t already guessed) is none other than Pinterest, and in September 2017, it had more than 200 million users registered. A recent statistic showed that 5% of all referral traffic to websites comes from the social networking site which isn’t hard to believe when two-thirds of pins represent products or brands. Couple those stats with the fact that 87% of pinners say they’ve used the site to make a purchase decision, there’s no question that you should be promoting your blog through Pinterest as part of your social media marketing campaign.
Earlier this year, a department within a local university asked us to evaluate their online marketing including their social media. As we delved into their social media we found a lot they were doing right, like posting highly engaging content. We also found ways to make their updates more effective, like posting more consistently at specific times of the day.