by Hilary Hamblin | Feb 19, 2019 | B2B, Blog, Business, Home Builder Marketing, Marketing Ideas, Mississippi Business, Social Media, Social Media Marketing
Big data. Data management. Martech. Data integration. Buzz words in the marketing industry this year revolve around AI and Data. Often AI managed data solutions take the center stage. But for a regional healthcare company with four or six clinics or a HVAC company...
by Hilary Hamblin | Feb 14, 2019 | B2B, Blog, Business, Email Marketing, Marketing Ideas, Medical Marketing, Mississippi Business, Non-Profits, Social Media, Social Media Marketing
TurboTax 2019 Super Bowl Commercial “RoboChild” If the 2019 Super Bowl ads showed us anything it’s that we’re all afraid robots will take over the world. While some of the ads seem a little far fetched, artificial intelligence (AI) is gaining ground in...
by Hilary Hamblin | Jan 30, 2019 | Blog, Social Media, Social Media Marketing
A year ago Facebook announced major changes to its algorithm spurring many of our clients to email or text us with questions on how the changes would affect their advertising. Is it even still worth publishing content to Facebook anymore? Instagram is the shiny new...
by Hilary Hamblin | Jan 25, 2019 | Blog, Marketing Ideas, Social Media, Social Media Marketing
The second or third iteration of our company’s website had an option for a white background or a black background. I leaned toward the white background while my husband liked the darker background. I emailed the test design to a couple of clients along with friends...
by Hilary Hamblin | Jan 15, 2019 | Blog, Business, Home Builder Marketing, Marketing Ideas, Medical Marketing, Mississippi Business, Social Media, Social Media Marketing
Competition for local business is no longer limited to the guy down the street who sells the same products and services you sell. Now your competitors are large online retailers and service companies who can drop ship the same products you sell often at a fraction of...
by Telina Knight | Jan 7, 2019 | Blog, Marketing Ideas, Social Media, Social Media Marketing
What a year it’s been for social media marketing! This year’s campaigns have been more extra than ever–extra fun, extra user-friendly, extra engaging, and, for some, extra controversial (lookin’ at you, Nike and Snapchat). In part one of this two-part...