Social Media Marketing

Blog, Marketing Ideas, Mississippi Business, Social Media, Social Media Marketing, Uncategorized / 28.05.2015

Engaging Customers With Social Media Important on FacebookUpdate: This article was originally published in 2015. A more recent article about more changes in 2018 is available here.

On April 21, Facebook announced a few new changes to users news feeds that could potentially impact business pages. The changes in a snap-shot:

  1. The network relaxed rules about multiple posts from the same person for users with small amount of content in their newsfeeds.
  2. Content users “care about” will be posted higher in newsfeed.
  3. Notifications that friends have commented or liked a page or post will be lower in the newsfeed or not at all in the newsfeed.
B2B, Blog, Marketing Ideas, Mississippi Business, Social Media, Social Media Marketing, Uncategorized / 14.05.2015

Business Social Media in 10 MinutesOn average most people spend about 3 hours per day on social media, yet we hear the same complaint from business owners all of the time. “We just don’t have time to manage our social media accounts every day!”

Ultimately, we understand every small business owner’s social plight. It is hard to make time for handling social platforms when you are running a business. Keep in mind social media allows you to connect with your customers outside of the store (and should ultimately help you make additional sales and grow your business). If you only have ten minutes a day to dedicate to social media, here’s a few times on making the most of the time.

B2B, Blog, Business, Mississippi Business, SEO, Social Media, Social Media Marketing, Uncategorized / 07.05.2015

Tracking B2B advertising when buyers don't know where they found youSeveral years ago I had a client who routinely asked their customers where they heard about the business. Several customers started telling the company they heard about them through their television commercial. Not uncommon. Except this client wasn't running a television commercial.

In one of my college journalism classes, we talked about the importance of interviewing multiple witnesses at accident scenes because everyone sees what happened from a little different angle and a little different perspective.

It's that viewpoint that makes this whole world a fun place filled with unique people. This same viewpoint makes tracking your sales by asking "where did you hear about us?" difficult. Honestly, most of your customers can't remember where they heard about you. Many heard about you from various sources: social media, a billboard and a co-worker maybe.

How do you really know what’s working in your B2B advertising plan? More importantly, which ad or referral finally convinced them to buy? 
Blog, Marketing Ideas, Non-Profits, SEO, Social Media, Social Media Marketing, Uncategorized / 24.04.2015

Lessons Non-Profit Organizations Can Learn About BloggingRecently, a blog post we wrote for a client was quoted in a news story published by a national newswire. It’s good news for our client who gained some exposure. It’s also good news for us because it demonstrates to our client we’re doing our job well. I have hesitated to post about this “success” because the blog post referenced was a remembrance of one of the organization’s supporters who recently passed away. However, I think this particular post and the reference to it offers some lessons non-profit organizations can learn about blogging.
Blog, Non-Profits, Social Media, Social Media Marketing, Uncategorized / 09.04.2015

Social Media and Non-profitsIt’s happened. Your nonprofit's board of directors asked you about using social media for your non-profit. Now it’s up to you and your staff to figure out which social networks to use, when to post, and what to post.

You can find a ton of flashy infographics with conflicting information on when to post and what social media networks to use, but how do you really choose? We’ve walked other non-profits through the same questions and today we’re sharing our insights with you.

Blog, Non-Profits, Social Media Marketing, Uncategorized / 26.03.2015

17250935_s_light_bulb_ideas_blog_graphicYour non-profit’s budget likely includes a large chunk of funds focused on providing services directly to the people you want to help. Your mission and the hearts of your volunteers and donors are focused on this group. But how do you make sure the people who need your services know you are available to help? How do you attract new donors and volunteers who, like you, want to give back?
Non-profits, just like all businesses, have a huge selection of advertising and marketing opportunities. How do you know the best way to advertise your non-profit?