Social Media Marketing

Blog, Non-Profits, Social Media, Social Media Marketing, Uncategorized / 30.08.2016

In an earlier blog, I described some interesting tips I learned in a social media workshop at a nonprofit leadership conference earlier this month. Bill Natalzia Northeast Regional Director of Celebrate Recovery did an excellent job. There was plenty of great information in the workshop, and I was glad I scarfed down my turkey sandwich and skipped half my lunch break to get a good seat.

Blog, Social Media, Social Media Marketing / 17.08.2016

In journalism school, we were trained to think about pictures and graphics to go with every article. Working on the college newspaper, we were fortunate the photographer from the public relations department would share photos with us for the front page. For other stories, we had a few staff photographers. And then we encountered the story with no professional and no amateur photographer around, and we just had to shoot a few pictures ourselves. (These were the days before phone cameras, so we had to have a tensy bit of knowledge of photography.) However the situation played out, when we assigned articles every week we always asked “what artwork will go with this?”.

Blog, Social Media, Social Media Marketing, Uncategorized / 10.08.2016

 

negative social mediaCopyright: <a href='https://www.123rf.com/profile_cluckva'>cluckva / 123RF Stock Photo</a>

Negative comments, tweets, and posts on your nonprofit’s social media page can range from ruining your morning to ruining your career. Often the mission of a nonprofit centers around a divisive issue. You’re passionate about providing services to those you help and telling your success stories, but that segment of the population who is just as passionate about opposing you will eventually find you. You can ignore someone’s posts on their own Facebook or Twitter feed, but how you handle the situation when they bring it to your feed says a lot about you and your organization.

Blog, Facebook, Medical Marketing, Social Media, Social Media Marketing, Uncategorized / 26.07.2016

Hipaa and social media

With over 65 million business Facebook accounts (and more being added every day), making an impact with social media takes creativity, personality and consistency. Local medical clinics have an advantage over large conglomerates because they can move more quickly and create content specific to their patients and communities. How does your clinic move beyond generic content to actually making an impact in your community?

Blog, Social Media, Social Media Marketing, Uncategorized / 26.04.2016


social media graphics, online reviews "It really can't be that difficult," he said as he ran one hand through his hair and held onto his coffee cup for dear life with the other hand. "We post to social media and we get results, but we just can't seem to get a handle on the consistency." This business owner, like many others we've met, knows social media can work. In fact, in the latest report by Social Media Examiner found 92% of marketers reports social media is important to their business. However, keeping a consistent presence on the right platforms, isn't as easy it should be. We're sharing our tried and true strategy for punching up your social media with a consistent voice and engagement response.
B2B, B2B Websites, Blog, Business, Social Media, Social Media Marketing, Uncategorized / 14.04.2016

We recently tackled social media for a company that sells technical goods to businesses. Every company with more than 3 employees uses these products (your company has bought this type of product, I promise). But the technical aspect of the product can get so clunky it’s hard to discuss on social media. So we were challenged with using social media to soften the image of the company, to brand the company as one with solutions for real problems and to speak in terms the average business owner or office manager can understand. Most importantly, we wanted to drive traffic to their B2B website. We looked at the product and the company from every angle and we’ve started to create some content that educates and even makes you laugh a little. Want to know our secrets? If one company has trouble discussing technical sales on social media, I expect others do too. Try using these ideas to add a little creativity to your social updates.
B2B, Blog, Business, Marketing Ideas, Medical Marketing, Mississippi Business, Non-Profits, Social Media, Social Media Marketing, Uncategorized / 07.04.2016


Find a better way for handling negative online reviewsThe number one objection we hear from people about opening social media accounts is "what if someone posts negative online reviews?". At this point, your customers, clients, supporters or patients are online, and they are talking about you. The real question is "are you listening?".

Receiving that first bad review stings, I won't lie to you. Try as you may, neither you and I will please all our customers all the time. We are human, and we just plain mess it up sometimes. If we get lucky, we have a chance to fix it.