A little over a week ago, we welcomed the first of April 2019 as we always do--on high alert of incoming April Fools Day pranks. As per usual, brands of all sorts--from McDonald’s to Tinder--participated in prank day (check out our favorite pranks here). And...
Though it’s exact origins have been long disputed, April Fool’s Day has been “celebrated” for centuries. And now, thanks to the wonder that is the Internet, April Fool’s pranks that once only sparked local legend now have a chance to go down in world history....
By the end of April 2019, Facebook expects to have phased out its relevance score and replaced it with three more “granular” relevance scores, according to a Facebook blog post....
Imagine that you own a clothing store. Every day fifty customers walk through your doors. Forty-five of them look at one item and walk out. Three customers look at two or more items. Two make a purchase. Your store just experienced a 90% bounce rate....
Facebook or Instagram. Everyone seems to want you to pick a favorite as if one were better than the other. But is that really true? Is one platform better than the other? Not in our opinion. Actually, for us, Facebook and Instagram are like peanut butter...
How does marketing data affect how you draw new prospects into your business?...
Artificial intelligence (AI) is gaining ground in business settings every day. For marketers, AI offers new ways to manage data and connect with customers. ...
How do I get on the front page of Google? The question is as common for digital ad agencies as “how do I become a millionaire?” is to financial consultants. And the answer is just as complicated. Further frustrating the process is Google’s changing algorithm...
A year ago Facebook announced major changes to its algorithm spurring many of our clients to email or text us with questions on how the changes would affect their advertising. Is it even still worth publishing content to Facebook anymore? Instagram is the shiny new star...
If you haven’t tested your digital ads, Facebook and Google Ads have made the process easier than ever. Here’s how....