“I’ve been boosting posts, but I’m not sure if that’s the best way to advertise on Facebook.” If that sounds like something you’d say, then you’ve come to the right place. Facebook offers a number of options for advertising your business. Choosing the right one can...
Social Media Marketing
Blog, Facebook, Instagram, Social Media, Social Media Marketing / 22.04.2021
How Social Media Goals Vary by Platform
= If social media marketing isn’t part of your current marketing strategy, it definitely should be. With more than 3.96 billion people using social media worldwide it’s one of the most effective ways to reach new and current customers. But social media and social media marketing...
Blog, Social Media Marketing / 19.04.2021
Where to Post on Social Media in 2021
A new Pew Research Center survey of US adults measured what percent of adults use social media regularly and which apps they use specifically. While some platforms experienced more growth than others, the overall usages of social media remained steady with seven out of ten...
Blog, Facebook, Instagram, Social Media, Social Media Marketing / 15.04.2021
Are Likes and Follows Bad Social Media Goals?
Likes and followers. We all need them in order for our brand’s social media goals to thrive, right? Absolutely. Social media would be pointless if you had no one there to see what you’re up to. But are gaining likes and follows bad social media...
B2B, Blog, Digital Marketing, Email Marketing, Facebook, Facebook Ads, Home Builder Marketing, Instagram, Instagram Ads, Marketing Ideas, Medical Marketing, SEO, Social Media, Social Media Marketing / 14.01.2021
2021 Digital Marketing Conferences
After the wildest year in recent history, digital marketers of all niches and industries are re-grouping and gearing up for 2021’s digital marketing conferences. Many conferences are going virtual or at least offering a virtual experience as an option for those who aren’t keen on...
Blog, Social Media Marketing / 21.12.2020
How to Budget for Facebook and Instagram Ads in Local, Rural Markets
When we initiate a discussion about social media ads when a new client, one question inevitably arises: how much does it cost to run Facebook or Instagram ads?...
And as we round the corner into 2021, we’re all a little gun-shy of making sweeping plans for the new year. So what does a non profit social media strategy in a post-COVID world look like?...
Blog, Facebook, Facebook Ads, Instagram, Instagram Ads, Social Media, Social Media Ads, Social Media Marketing / 14.12.2020
3 Ways to Refresh Your Facebook/Instagram Ad Target Audience
Facebook/Instagram ads remain one of the most powerful digital marketing tools available but if your efforts feel a bit stale with your current target audience, it’s time for an update. Check out our three best ways to refresh your Facebook/Instagram ad audience. Custom Audiences Creating audiences based...
If I’ve said it once, I’ve said it a hundred times. When it comes to surveillance it’s not Big Brother we have to watch out for, it’s Facebook and Google. Last week a friend of mine text to tell me how right I was. I...
Social media contests are an excellent opportunity to increase engagement and gain new followers. In today’s blog, we’re sharing our favorite ideas for social media contests that are guaranteed to bring results. Like/Comment/Share/Retweet/Tag Contests Sometimes what’s tried-and-true is still the simplest and most effective strategy. This contest...