This cheat sheet of digital ad analytic buzz words should help you not only understand what all the terms mean but why and when they are important to your business....
We’re providing a few free or nearly free marketing resources start-ups can use to launch and grow their business whatever the economic climate....
Facebook Messenger is no longer just a place for messages between friends. The app now offers Stories and Ad options and the opportunity for brands to connect with customers on a more personal level. Leveraging Facebook Messenger to reach out to customers personally may seem like...
With the anonymity of social media, chat apps, and text messaging, cyberbullying has transitioned from the halls of high school to the workplace. ...
When I was growing up, I dreamed of being a rock star. My lack of musical talent put a major dent in this dream, nevertheless, I spent hours in front of my mirror, clad in funky makeup and mismatched clothes, lip-syncing my heart out to...
We’ve finally adjusted to marketing to millennials, and it’s time to prepare for another switch, marketing to Gen Z. ...
One of the first budget items to be slashed in a recession is marketing. By preparing your marketing strategy to withstand an economic slowdown, you can continue reaching your existing customers and new customers while your competitors fade into the background. Not only will these...
In late January 2020, Facebook announced the availability of “Clear History,” a button in its settings that allows users to disconnect what Facebook knows about them from their profile....
When I meet with a medical clinic to discuss social media marketing inevitably they’ll ask about turning off reviews on Facebook or the dangers of negative comments. ...
Facebook continues to be the number one social media app in the world in 2020 and we don't see that changing anytime soon but Facebook definitely isn't the only platform your target audience is using in the new decade. As video and visual content, in...