by Telina Knight | Dec 15, 2021 | brand marketing, Digital Marketing, Social Media Ads, YouTube
So you’re ready to start advertising on YouTube. Don’t know where to start creating target audiences for YouTube? Today’s blog is just for you. Let’s take a look at three YouTube ad targeting options that will help expand your reach. Target Audiences by a YouTube...
by Caty Crawford | Nov 12, 2021 | brand marketing, Digital Marketing, Facebook Ads, Social Media Ads
Facebook’s reporting platform tracks just about any metric you can imagine for marketers to analyze and dissect. But, which metrics do you take the time to look at in the plethora of options? And why do you even need to see how the ad performed? Let’s start with the...
by Caty Crawford | Sep 15, 2021 | Facebook, Facebook Ads, Social Media Ads, Social Media Marketing
What is Facebook Pixel? Businesses that invest in Facebook ads, but that haven’t installed the Facebook pixel miss out on valuable tracking and analytics information. Facebook’s pixel, a coded analytics tool, measures and optimizes effectiveness of your advertising...
by Caty Crawford | Sep 13, 2021 | Digital Marketing, Social Media Ads
LinkedIn: What is it and who is on it? LinkedIn is a social media platform for professionals to network and interact with one another whether it be from around the country or from around the world. According to Hootsuite, LinkedIn is the most trusted social network...
by Caty Crawford | Sep 10, 2021 | Business, Digital Marketing, Social Media, Social Media Ads, Social Media Marketing, video marketing
According to Hootsuite, TikTok is the seventh most used social network in the world while its monthly active users are 100 million in just the United States alone. The app’s reach should not be underestimated, especially when trying to connect with younger target...
by Caty Crawford | Jul 8, 2021 | Blog, Facebook Ads, Instagram Ads, Social Media Ads
Facebook was founded in 2004 by Mark Zuckerberg and his fellow roommates, while Instagram was founded in 2010 by Kevin Systrom and Mike Krieger. Though the beginnings of the two networks were 6 years apart, both had the same goal of bringing people together. Since the...
