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YouTube Ad Targeting Options That Help Expand Your Reach

YouTube Ad Targeting Options That Help Expand Your Reach

by Telina Knight | Dec 15, 2021 | brand marketing, Digital Marketing, Social Media Ads, YouTube

So you’re ready to start advertising on YouTube. Don’t know where to start creating target audiences for YouTube? Today’s blog is just for you. Let’s take a look at three YouTube ad targeting options that will help expand your reach. Target Audiences by a YouTube...
5 Metrics You Should be Tracking on Facebook Ads Reporting

5 Metrics You Should be Tracking on Facebook Ads Reporting

by Caty Crawford | Nov 12, 2021 | brand marketing, Digital Marketing, Facebook Ads, Social Media Ads

Facebook’s reporting platform tracks just about any metric you can imagine for marketers to analyze and dissect. But, which metrics do you take the time to look at in the plethora of options? And why do you even need to see how the ad performed?  Let’s start with the...
The Ins and Outs of Facebook Pixel

The Ins and Outs of Facebook Pixel

by Caty Crawford | Sep 15, 2021 | Facebook, Facebook Ads, Social Media Ads, Social Media Marketing

What is Facebook Pixel?  Businesses that invest in Facebook ads, but that haven’t installed the Facebook pixel miss out on valuable tracking and analytics information. Facebook’s pixel, a coded analytics tool, measures and optimizes effectiveness of your advertising...
How to Choose Your LinkedIn Ad Audience

How to Choose Your LinkedIn Ad Audience

by Caty Crawford | Sep 13, 2021 | Digital Marketing, Social Media Ads

LinkedIn: What is it and who is on it?  LinkedIn is a social media platform for professionals to network and interact with one another whether it be from around the country or from around the world. According to Hootsuite, LinkedIn is the most trusted social network...
This TikTok and Vimeo partnership may have just enhanced your small business

This TikTok and Vimeo partnership may have just enhanced your small business

by Caty Crawford | Sep 10, 2021 | Business, Digital Marketing, Social Media, Social Media Ads, Social Media Marketing, video marketing

According to Hootsuite, TikTok is the seventh most used social network in the world while its monthly active users are 100 million in just the United States alone. The app’s reach should not be underestimated, especially when trying to connect with younger target...

Facebook Ads vs Instagram Ads: Why You Need Both

by Caty Crawford | Jul 8, 2021 | Blog, Facebook Ads, Instagram Ads, Social Media Ads

Facebook was founded in 2004 by Mark Zuckerberg and his fellow roommates, while Instagram was founded in 2010 by Kevin Systrom and Mike Krieger. Though the beginnings of the two networks were 6 years apart, both had the same goal of bringing people together. Since the...
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