The one constant with digital marketing is that it’s always changing. Google once answered searches with results that contained the exact phrase searchers used. As search queries have changed and Google’s algorithm has become more sophisticated search results have become more reliable and more targeted.
Congratulations! You’ve successfully launched your medical clinic website. You now have the foundation of your online presence set. The next step is helping potential patients find your website.
Websites are like homes: the design and content gets a little outdated over time. Just like your home, your B2B website has a few options for updating: freshen it up a bit, remodel it, or sell it and move.Your decision depends a lot on your needs and how much you want to drive traffic to the website for your B2B business. We have a couple of clients who are either currently finishing website redesigns or looking at the option of a website redesign. We start the discussion with a few questions:
As a digital marketing agency who works with B2B websites and nonprofit websites, we have heard this worried statement so many times. When we bring up the possibility of using Google Adwords as a marketing tool, our clients balk at the idea. But fear not, dear readers! Google actually takes some serious precautions when it comes to fraudulent clicking.
A well-built website site can be a huge asset to any B2B advertising campaign. If you’re just getting started, you may be wondering what would be the best website platform for your business....
If your B2B webpage is drawing in visitors but you aren’t seeing any conversions, start by checking to make sure your site has these four essential elements....
Technology is ever changing. We continuously move forward and progress and that means making some changes along the way. Think back to websites ten years ago and compare them to the web designs of today. They are totally different, and will continue to change in 2015 and beyond.