When we mention Twitter to other business owners, we hear a lot of “I don’t understand how to use Twitter.” For most small and mid-sized businesses, it’s not at the top of the list for good reason....
With Google’s new focus on adding podcasts to their SEO results, listeners will find relevant podcast content easier....
How in the world are we supposed to narrow that down a list of 7,000 MarTech programs to a list that is both manageable for our staff and our budget while still getting the best ROI?...
We all have those friends who hate their jobs. We’ve all had jobs we hated. In fact, many of us are in the jobs we love because of the jobs we hated. But what makes a person hate their job? ...
How do I get on the front page of Google? The question is as common for digital ad agencies as “how do I become a millionaire?” is to financial consultants. And the answer is just as complicated. Further frustrating the process is Google’s changing algorithm...
The one constant with digital marketing is that it’s always changing. Google once answered searches with results that contained the exact phrase searchers used. As search queries have changed and Google’s algorithm has become more sophisticated search results have become more reliable and more targeted.
Congratulations! You’ve successfully launched your medical clinic website. You now have the foundation of your online presence set. The next step is helping potential patients find your website.
Websites are like homes: the design and content gets a little outdated over time. Just like your home, your B2B website has a few options for updating: freshen it up a bit, remodel it, or sell it and move.
Your decision depends a lot on your needs and how much you want to drive traffic to the website for your B2B business. We have a couple of clients who are either currently finishing website redesigns or looking at the option of a website redesign. We start the discussion with a few questions:
As a digital marketing agency who works with B2B websites and nonprofit websites, we have heard this worried statement so many times. When we bring up the possibility of using Google Adwords as a marketing tool, our clients balk at the idea. But fear not, dear readers! Google actually takes some serious precautions when it comes to fraudulent clicking.