B2B Websites, Blog, Business, SEO / 19.07.2019
How Google’s Podcast Preference Affects Your SEO
With Google’s new focus on adding podcasts to their SEO results, listeners will find relevant podcast content easier....
SEO
B2B, Blog, Business, Home Builder Marketing, Marketing Ideas, Medical Marketing, Mississippi Business, Non-Profits, SEO, Social Media Marketing / 09.07.2019
Making the Most of Your MarTech Stack
How in the world are we supposed to narrow that down a list of 7,000 MarTech programs to a list that is both manageable for our staff and our budget while still getting the best ROI?...
B2B, Blog, Business, Mississippi Business, SEO, Social Media Marketing / 14.05.2019
Company Culture Matter Even When You’re a Two-Person Shop
We all have those friends who hate their jobs. We’ve all had jobs we hated. In fact, many of us are in the jobs we love because of the jobs we hated. But what makes a person hate their job? ...
Blog, Business, Marketing Ideas, Medical Marketing, Mississippi Business, SEO, Social Media Marketing / 11.02.2019
2019 Updates to Google Business Listing
How do I get on the front page of Google? The question is as common for digital ad agencies as “how do I become a millionaire?” is to financial consultants. And the answer is just as complicated. Further frustrating the process is Google’s changing algorithm...
Blog, Business, Marketing Ideas, Non-Profits, SEO, Uncategorized / 15.09.2018
Your Non Profit Website Platform Options: Who to Choose, Who to Avoid
For both non profit organizations and for profit businesses, being found is the key to keeping the doors open and the lights on. Whether your non profit needs to be found by donors or those who need your services, the key to being found can lie with your website.
Blog, SEO, Uncategorized / 14.04.2017
Updating Your Keyword Strategy: Topic Cluster, Pillar Page and You
The one constant with digital marketing is that it’s always changing. Google once answered searches with results that contained the exact phrase searchers used. As search queries have changed and Google’s algorithm has become more sophisticated search results have become more reliable and more targeted.
Blog, Medical Marketing, SEO, Uncategorized / 16.01.2017
Building an Online Presence Step 2: Medical Clinic SEO
Congratulations! You’ve successfully launched your medical clinic website. You now have the foundation of your online presence set. The next step is helping potential patients find your website.
B2B Websites, Blog, Mississippi Business, Non-Profits, SEO, Uncategorized / 26.02.2016
Your B2B Website Needs a Redesign… Or Does It?
Websites are like homes: the design and content gets a little outdated over time. Just like your home, your B2B website has a few options for updating: freshen it up a bit, remodel it, or sell it and move.
Your decision depends a lot on your needs and how much you want to drive traffic to the website for your B2B business. We have a couple of clients who are either currently finishing website redesigns or looking at the option of a website redesign. We start the discussion with a few questions:
B2B, B2B Websites, Blog, Business, Marketing Ideas, Mississippi Business, SEO, Uncategorized / 26.01.2016
Google Ads: Fraudulent Clicking
“I don’t think pay-per-click advertising will work for me. What if my competitor clicks just to run up my rates?”
As a digital marketing agency who works with B2B websites and nonprofit websites, we have heard this worried statement so many times. When we bring up the possibility of using Google Adwords as a marketing tool, our clients balk at the idea. But fear not, dear readers! Google actually takes some serious precautions when it comes to fraudulent clicking.
B2B Websites, Blog, Business, Marketing Ideas, Mississippi Business, SEO, Uncategorized / 07.01.2016
Your B2B Website Platform Options: Who to Choose, Who to Avoid
A well-built website site can be a huge asset to any B2B advertising campaign. If you’re just getting started, you may be wondering what would be the best website platform for your business....