We’re providing a few free or nearly free marketing resources start-ups can use to launch and grow their business whatever the economic climate....
Last year my son decided he wanted to try wearing contacts. Cool, right? Except our vision insurance changed their coverage to either glasses or contacts. A podcast to which I’d been listening for over a year had an advertiser that offered a discount code to...
Social media seems to reign as king of digital marketing platforms, but blogging has been around since basically the inception of the internet and at one time it seemed to be “the thing” that everyone was doing. But in a world where we make known...
Learning from the great design of other websites is one of our first starting places when we’re designing or redesigning a website for a client....
When we mention Twitter to other business owners, we hear a lot of “I don’t understand how to use Twitter.” For most small and mid-sized businesses, it’s not at the top of the list for good reason....
With Google’s new focus on adding podcasts to their SEO results, listeners will find relevant podcast content easier....
How in the world are we supposed to narrow that down a list of 7,000 MarTech programs to a list that is both manageable for our staff and our budget while still getting the best ROI?...
One of the things we love about digital marketing is how accessible it is to everyone. Luckily in rural areas, the competition is still not quite what it is in metros. We can still find keywords available at reasonable rates, even if those rates aren’t...
We all have those friends who hate their jobs. We’ve all had jobs we hated. In fact, many of us are in the jobs we love because of the jobs we hated. But what makes a person hate their job? ...
How do I get on the front page of Google? The question is as common for digital ad agencies as “how do I become a millionaire?” is to financial consultants. And the answer is just as complicated. Further frustrating the process is Google’s changing algorithm...