Blog, Capital Campaigns, Marketing Ideas, Non-Profits, Social Media, Social Media Marketing, Uncategorized / 25.07.2015

gfm_logo_300dpiThese days crowdfunding, the collective effort of large groups of people coming together usually via the internet to support an organization they believe in, and capital campaigns go hand in hand. Crowdfunding has become an industry of its own in the past five years. For example, in 2013, the crowdfunding economy grew over $5.1 billion worldwide. (Don’t get that number confused with the $511 million Jurassic World made a couple of weekends ago.) With websites like GoFundMe, Kickstarter, Indiegogo and Pledgie, crowdfunding for your capital campaign is easier (and more successful) than ever. But how do you begin to make a successful campaign using crowdfunding? As an inbound marketing agency, we’ve got a few tips to provide. Six to be exact.

Blog, Capital Campaigns, Email Marketing, Marketing Ideas, Non-Profits, Social Media, Social Media Marketing, Uncategorized / 10.07.2015

You texted BFF last week about your boss and just to make sure she understood the situation you included 160x160x35-pouting-face.png.pagespeed.ic.w1f9t-wRwM . Like most other online marketing trends, it starts with the consumer picking up on something and brands testing the waters about ways to use that trend to connect with with consumers. In the last year, more and more brands have been using these images in social media and even inbound marketing campaigns. Before you shoot off a bunch of Tweets with 160x160xpublic-address-loudspeaker.png.pagespeed.ic.jIggC5PzwI-1 thrown in, take a minute to think through your use of emojis with your company brand.

Blog, Marketing Ideas, Mississippi Business, Non-Profits, Social Media, Social Media Marketing, Uncategorized / 04.06.2015

Social Sellin--Get Your Team Involved in Your Company Social Media

Business owners cringe a little when I suggest they activate their sales team as part of their B2B social media marketing plan. Social updates, after all, are like a billboards out there for the whole world to see. What if their sales force posts something that makes the company look bad or spills company secrets? We've all watched some of the best employees go down in flames after posting insensitive and badly timed information online.

Let's look at the benefits of encouraging your team to support your company through social networks:
  • Reach more people through their personal network.

  • Improve morale because they feel like you trust them.

  • Increase positive perception of your company because others see it as positive place to work.