Non-Profits

Blog, Email Marketing, Home Builder Marketing, Marketing Ideas, Medical Marketing, Mississippi Business, Non-Profits / 11.03.2019

In the ever-evolving world of marketing, new trends are always on the rise. One trend that’s currently heating up and is projected to explode by 2023 is marketing automation. Marketing automation includes emails and automated messages and responses on social media, websites and even customer...

Blog, Non-Profits / 11.10.2017


Writing for Nonprofits

Non profit websites, Non profit marketing, capital campaign, donor retention

Nonprofits are focused on the greater good of humanity rather than financial gain, which means content for nonprofit websites has to be geared toward the problems nonprofits are addressing and how they are solving them. Earlier this year Firespring.org, a Certified B Corp that provides integrated marketing solutions for nonprofit organizations, surveyed constituents of 17 different nonprofit organizations. Their results give us a snapshot of what donors want to see when they visit non-profit websites.

This report provides a wealth of information for organizations who are brainstorming blog ideas. When it comes to content, Firespring says, “Constituents are most interested in content that explains your organization’s ability to affect positive change”. According to Firspring, the four topics that constituents find the most important  are Programs and Services, Goals and Objectives, How Donations are Used, and Stories of Work. We would like to help you cover all four of these in your blog posts.

Blog, Facebook, Marketing Ideas, Non-Profits, Uncategorized / 02.01.2017

Momentum Consulting grew out of a recognition that small and medium sized businesses often advertised haphazardly, throwing money at ads when their ad reps dropped in to see them with a great deal. Often these one-time deals left business owners with a sour taste because they saw little as a result of their one-time ad spend.

We wanted to offer business owners and now non profits the option of creating an actual strategy to use their advertising budget to drive sales. In this way, digital advertising is much like traditional advertising. It’s easy to boost a post on social media without giving a lot of thought to what you want to receive in return.

On social media, non profits are viewed the same as businesses. Each organization needs a professional page which comes with restrictions on how often organic posts are viewed by followers. Google treats non profit websites the same as business websites showing them in organic search results based on a complex algorithm of keywords, quality of traffic and content.

So how does a non profit decide where to spend their digital advertising budget?