Artificial intelligence (AI) is gaining ground in business settings every day. For marketers, AI offers new ways to manage data and connect with customers. ...
I love charts and graphs, but I’ve got to be honest, some of the quarterly marketing reports out there with colorful lines and donut graphs make my eyes cross....
The number one objection we hear from people about opening social media accounts is "what if someone posts negative online reviews?". At this point, your customers, clients, supporters or patients are online, and they are talking about you. The real question is "are you listening?".
Receiving that first bad review stings, I won't lie to you. Try as you may, neither you and I will please all our customers all the time. We are human, and we just plain mess it up sometimes. If we get lucky, we have a chance to fix it.
Websites are like homes: the design and content gets a little outdated over time. Just like your home, your B2B website has a few options for updating: freshen it up a bit, remodel it, or sell it and move.
Your decision depends a lot on your needs and how much you want to drive traffic to the website for your B2B business. We have a couple of clients who are either currently finishing website redesigns or looking at the option of a website redesign. We start the discussion with a few questions:
Business owners cringe a little when I suggest they activate their sales team as part of their B2B social media marketing plan. Social updates, after all, are like a billboards out there for the whole world to see. What if their sales force posts something that makes the company look bad or spills company secrets? We've all watched some of the best employees go down in flames after posting insensitive and badly timed information online.
Let's look at the benefits of encouraging your team to support your company through social networks:Reach more people through their personal network.
Improve morale because they feel like you trust them.
Increase positive perception of your company because others see it as positive place to work.
As a non-profit or a church, you have specific needs with your website. It’s important to know what you need and what you want from your website before you start to search for a web developer. While you have in mind what you want, also be open to the ideas of the developer. If you choose a developer who has worked with church and nonprofit websites in the past, they may be aware of pitfalls and trends that may be helpful in your project.
Recently, a blog post we wrote for a client was quoted in a news story published by a national newswire. It’s good news for our client who gained some exposure. It’s also good news for us because it demonstrates to our client we’re doing our job well. I have hesitated to post about this “success” because the blog post referenced was a remembrance of one of the organization’s supporters who recently passed away. However, I think this particular post and the reference to it offers some lessons non-profit organizations can learn about blogging.
It’s happened. Your nonprofit's board of directors asked you about using social media for your non-profit. Now it’s up to you and your staff to figure out which social networks to use, when to post, and what to post.You can find a ton of flashy infographics with conflicting information on when to post and what social media networks to use, but how do you really choose? We’ve walked other non-profits through the same questions and today we’re sharing our insights with you.
Your non-profit’s budget likely includes a large chunk of funds focused on providing services directly to the people you want to help. Your mission and the hearts of your volunteers and donors are focused on this group. But how do you make sure the people who need your services know you are available to help? How do you attract new donors and volunteers who, like you, want to give back?