In the ever-evolving world of marketing, new trends are always on the rise. One trend that’s currently heating up and is projected to explode by 2023 is marketing automation. Marketing automation includes emails and automated messages and responses on social media, websites and even customer...
Artificial intelligence (AI) is gaining ground in business settings every day. For marketers, AI offers new ways to manage data and connect with customers. ...
I love charts and graphs, but I’ve got to be honest, some of the quarterly marketing reports out there with colorful lines and donut graphs make my eyes cross....
The ability of this company to turn a stressful and at times very hot vacation into one you want to do again and again amazes me....
The number one objection we hear from people about opening social media accounts is "what if someone posts negative online reviews?". At this point, your customers, clients, supporters or patients are online, and they are talking about you. The real question is "are you listening?".
Receiving that first bad review stings, I won't lie to you. Try as you may, neither you and I will please all our customers all the time. We are human, and we just plain mess it up sometimes. If we get lucky, we have a chance to fix it.
Websites are like homes: the design and content gets a little outdated over time. Just like your home, your B2B website has a few options for updating: freshen it up a bit, remodel it, or sell it and move.
Your decision depends a lot on your needs and how much you want to drive traffic to the website for your B2B business. We have a couple of clients who are either currently finishing website redesigns or looking at the option of a website redesign. We start the discussion with a few questions:Over the last two years, Pinterest has been developing a Promoted Pins program that allows pay-per-click advertising on their site. Changes in April 2015 make the Promoted Pins even more open for small advertisers....
In 2014 the Chronicle of Philanthropy named Mississippi as the second most generous state for giving 5% of its income to charity. With so many willing givers, the state’s non profits already have a headstart on organizations in some other states....
Well over a decade ago, a newly forming chamber of commerce hired me to direct the founding, mission, and work of their new organization. Fresh out of college, I had no idea how to lead an organization or a board of directors. I still often...
We've been marketing Mississippi businesses with local, regional, and national scopes for years and have witnessed how they have scaled their operations to take advantage of the opportunities available with internet marketing....