In the ever-evolving world of marketing, new trends are always on the rise. One trend that’s currently heating up and is projected to explode by 2023 is marketing automation. Marketing automation includes emails and automated messages and responses on social media, websites and even customer...
Artificial intelligence (AI) is gaining ground in business settings every day. For marketers, AI offers new ways to manage data and connect with customers. ...
I love charts and graphs, but I’ve got to be honest, some of the quarterly marketing reports out there with colorful lines and donut graphs make my eyes cross....
In the words of the late Yogi Berra, “You can learn a lot by watching.” Obviously, you can pay close attention to the blunders of others to make sure you avoid those same mistakes, but it’s also helpful to take into account what others do...
Momentum Consulting grew out of a recognition that small and medium sized businesses often advertised haphazardly, throwing money at ads when their ad reps dropped in to see them with a great deal. Often these one-time deals left business owners with a sour taste because they saw little as a result of their one-time ad spend.
We wanted to offer business owners and now non profits the option of creating an actual strategy to use their advertising budget to drive sales. In this way, digital advertising is much like traditional advertising. It’s easy to boost a post on social media without giving a lot of thought to what you want to receive in return.
On social media, non profits are viewed the same as businesses. Each organization needs a professional page which comes with restrictions on how often organic posts are viewed by followers. Google treats non profit websites the same as business websites showing them in organic search results based on a complex algorithm of keywords, quality of traffic and content.
So how does a non profit decide where to spend their digital advertising budget?
Last year when a non-profit signed a contract with our agency, we set some specific goals to help reach their organization's overall goals. Those goals included:
One of my favorite things about a new year is a fresh clean calendar, some new pens and highlighters and plenty of crisp, blank paper. It’s the thought of starting fresh, with new energy and expectation for the new year that excites me! I’ve written many times about my disdain for New Year’s resolutions, because who keeps those? However, I’m a firm believer in goals broken down into action steps. And new office supplies. Together those two can rule the world.
If public speaking 101 sent shivers down your spine, Facebook Live may be your undoing. Unlike most of my peers, I loved “speech” class, but for many other students it was a get done and get out kind of class. Maybe my interest in broadcasting had something to do with that. Any who, video is thriving on Facebook and other social media platforms. Earlier this year the most used social platform implemented Facebook Live allowing you to live broadcast, well, anything. But just because you can do it shouldn’t mean you should do it.
