Non-Profits

Blog, Email Marketing, Home Builder Marketing, Marketing Ideas, Medical Marketing, Mississippi Business, Non-Profits / 11.03.2019

In the ever-evolving world of marketing, new trends are always on the rise. One trend that’s currently heating up and is projected to explode by 2023 is marketing automation. Marketing automation includes emails and automated messages and responses on social media, websites and even customer...

Blog, Non-Profits / 11.10.2017


Writing for Nonprofits

Non profit websites, Non profit marketing, capital campaign, donor retention

Nonprofits are focused on the greater good of humanity rather than financial gain, which means content for nonprofit websites has to be geared toward the problems nonprofits are addressing and how they are solving them. Earlier this year Firespring.org, a Certified B Corp that provides integrated marketing solutions for nonprofit organizations, surveyed constituents of 17 different nonprofit organizations. Their results give us a snapshot of what donors want to see when they visit non-profit websites.

This report provides a wealth of information for organizations who are brainstorming blog ideas. When it comes to content, Firespring says, “Constituents are most interested in content that explains your organization’s ability to affect positive change”. According to Firspring, the four topics that constituents find the most important  are Programs and Services, Goals and Objectives, How Donations are Used, and Stories of Work. We would like to help you cover all four of these in your blog posts.