As I write this we are over halfway through 2019 and the dawn of a new year and decade is all but shining. When I think back over the last 10 years, 2010 doesn’t seem all that long ago but my, how things have changed...
If you’re having trouble keeping track of social media trends you aren’t alone. Luckily we’ve found some great resources for social media training and updates....
How in the world are we supposed to narrow that down a list of 7,000 MarTech programs to a list that is both manageable for our staff and our budget while still getting the best ROI?...
In the ever-evolving world of marketing, new trends are always on the rise. One trend that’s currently heating up and is projected to explode by 2023 is marketing automation. Marketing automation includes emails and automated messages and responses on social media, websites and even customer...
Artificial intelligence (AI) is gaining ground in business settings every day. For marketers, AI offers new ways to manage data and connect with customers. ...
I love charts and graphs, but I’ve got to be honest, some of the quarterly marketing reports out there with colorful lines and donut graphs make my eyes cross....
In the words of the late Yogi Berra, “You can learn a lot by watching.” Obviously, you can pay close attention to the blunders of others to make sure you avoid those same mistakes, but it’s also helpful to take into account what others do...
Nonprofits are focused on the greater good of humanity rather than financial gain, which means content for nonprofit websites has to be geared toward the problems nonprofits are addressing and how they are solving them. Earlier this year Firespring.org, a Certified B Corp that provides integrated marketing solutions for nonprofit organizations, surveyed constituents of 17 different nonprofit organizations. Their results give us a snapshot of what donors want to see when they visit non-profit websites.
This report provides a wealth of information for organizations who are brainstorming blog ideas. When it comes to content, Firespring says, “Constituents are most interested in content that explains your organization’s ability to affect positive change”. According to Firspring, the four topics that constituents find the most important are Programs and Services, Goals and Objectives, How Donations are Used, and Stories of Work. We would like to help you cover all four of these in your blog posts.
