Mississippi Business

B2B, Blog, Business, Email Marketing, Marketing Ideas, Mississippi Business, Uncategorized / 04.06.2015

5_types_of_emails_B2B_marketingAccording to the 2015 State of Marketing report from Marketing Cloud, 41% of businesses are using email to market their products and services. Of those businesses, 68% believe it’s very effective. When you narrow the field to B2B companies, 73% of those surveyed believe email marketing is core to their business.

Now that we’ve convinced you (because you needed convincing, right?), let’s talk about how you can actually structure a B2B email for marketing. We’ve identified five basic types of messages your company can and should send to their customers. You can certainly choose one type of email and stick with it, but we recommend using more than one type of email. To send more than one type of message, you’ll want to create a schedule so your audience knows what to expect. Better yet, segment your audience based on the types of articles and messages they read and where they are in the buyer’s journey (or sales funnel).

Blog, Marketing Ideas, Mississippi Business, Non-Profits, Social Media, Social Media Marketing, Uncategorized / 04.06.2015

Social Sellin--Get Your Team Involved in Your Company Social Media

Business owners cringe a little when I suggest they activate their sales team as part of their B2B social media marketing plan. Social updates, after all, are like a billboards out there for the whole world to see. What if their sales force posts something that makes the company look bad or spills company secrets? We've all watched some of the best employees go down in flames after posting insensitive and badly timed information online.

Let's look at the benefits of encouraging your team to support your company through social networks:
  • Reach more people through their personal network.

  • Improve morale because they feel like you trust them.

  • Increase positive perception of your company because others see it as positive place to work.