by Hilary Hamblin | Jul 26, 2015 | B2B, Blog, Marketing Ideas, Mississippi Business, Social Media, Uncategorized
As a business owner, we know you have heard the words “target market” before. Yet, we often hear people say, “Well, anyone can use my product, so everyone is my target market.” Even if everyone can use your product, that doesn’t mean everyone is your target market....
by Hilary Hamblin | Jun 11, 2015 | B2B, B2B Websites, Blog, Email Marketing, Marketing Ideas, Mississippi Business, Uncategorized
How many times have you unsubscribed to annoying emails? Think about it. You have probably unsubscribed to numerous lists over the past decade, but what made you decide to end contact with that company? Did they email too often, or were the messages simply irrelevant?...
by Hilary Hamblin | Jun 4, 2015 | B2B, Blog, Business, Email Marketing, Marketing Ideas, Mississippi Business, Uncategorized
According to the 2015 State of Marketing report from Marketing Cloud, 41% of businesses are using email to market their products and services. Of those businesses, 68% believe it’s very effective. When you narrow the field to B2B companies, 73% of those surveyed...
by Hilary Hamblin | Jun 4, 2015 | Blog, Marketing Ideas, Mississippi Business, Non-Profits, Social Media, Social Media Marketing, Uncategorized
Business owners cringe a little when I suggest they activate their sales team as part of their B2B social media marketing plan. Social updates, after all, are like a billboards out there for the whole world to see. What if their sales force posts something that makes...
by Hilary Hamblin | May 28, 2015 | Blog, Marketing Ideas, Mississippi Business, Social Media, Social Media Marketing, Uncategorized
Update: This article was originally published in 2015. A more recent article about more changes in 2018 is available here. On April 21, Facebook announced a few new changes to users news feeds that could potentially impact business pages. The changes in a snap-shot:...
by Hilary Hamblin | May 14, 2015 | B2B, Blog, Marketing Ideas, Mississippi Business, Social Media, Social Media Marketing, Uncategorized
On average most people spend about 3 hours per day on social media, yet we hear the same complaint from business owners all of the time. “We just don’t have time to manage our social media accounts every day!” Ultimately, we understand every small business owner’s...
