Congratulations! You’ve successfully launched your medical clinic website. You now have the foundation of your online presence set. The next step is helping potential patients find your website.
Today when people have a problem what do they do? They Google it. Patients constantly seek health information and new doctors online. Having a medical clinic website is no longer just option for healthcare clinics if they want to grow their practice, it’s a necessity.
Build Your Medical Clinic Site
The first and most important step to building an online presence is hiring the right website developer. After all, they are the ones who will create the online face of your medical clinic.Don’t be afraid to shop around and take your time choosing.
The ability of this company to turn a stressful and at times very hot vacation into one you want to do again and again amazes me....
Physician referrals may be a specialty medical clinic’s entree, but patient referrals can be a substantial side dish. Establishing referral sources can be tricky. Most specialists rely on physician referrals. But with our ever more media driven world, physicians are skipping the middleman and going directly to the patients themselves.
With over 65 million business Facebook accounts (and more being added every day), making an impact with social media takes creativity, personality and consistency. Local medical clinics have an advantage over large conglomerates because they can move more quickly and create content specific to their patients and communities. How does your clinic move beyond generic content to actually making an impact in your community?
In the health conditions and diseases category in the United States, WebMD ranks number one over all other websites out there. No surprise, right? It also ranks at the 125 website in the U.S. over all categories. Last year the site reached almost 150 million visits in one month. With all that SEO power and pages upon pages of content, how can your clinic’s website compete?
The number one objection we hear from people about opening social media accounts is "what if someone posts negative online reviews?". At this point, your customers, clients, supporters or patients are online, and they are talking about you. The real question is "are you listening?".
Receiving that first bad review stings, I won't lie to you. Try as you may, neither you and I will please all our customers all the time. We are human, and we just plain mess it up sometimes. If we get lucky, we have a chance to fix it.
One of the first questions we ask business owners is who handles their social networking accounts....