by Hilary Hamblin | Feb 18, 2021 | Blog, Medical Marketing
As COVID vaccines roll out across the world, vaccine hesitancy has decreased but continues to play a role in how quickly vaccines can tame this pandemic. How to increase the confidence of patients, particularly Black and Latino communities, has topped the list of...
by Telina Knight | Jan 14, 2021 | B2B, Blog, Digital Marketing, Email Marketing, Facebook, Facebook Ads, Home Builder Marketing, Instagram, Instagram Ads, Marketing Ideas, Medical Marketing, SEO, Social Media, Social Media Marketing
After the wildest year in recent history, digital marketers of all niches and industries are re-grouping and gearing up for 2021’s digital marketing conferences. Many conferences are going virtual or at least offering a virtual experience as an option for those who...
by Hilary Hamblin | Jan 13, 2021 | Blog, Medical Marketing
We’ve written about the pandemic’s effect on marketing, audiences, and specific industries, but not on the virus itself. We’re not scientists who can create treatments or vaccines, and we’re not medical providers, although we do work with a lot of those folks. We’ve...
by Hilary Hamblin | Dec 10, 2020 | Blog, Medical Marketing
We all know it. Reactivating previous dental patients is more cost-effective than recruiting new patients. Since COVID-19 shuttered most dental practices for two or more months in 2020, many dental practices experienced an influx of patients when they re-opened, but...
by Hilary Hamblin | Jul 15, 2020 | Blog, Facebook, Medical Marketing, Social Media, Social Media Marketing
One fall we created and launched a Facebook ad campaign for one of our healthcare clients. The ad promoted their short wait times during weekend hours. Halfway through the weekend my client text to tell me the waiting room was full. We love seeing this happen for our...
by Hilary Hamblin | Apr 20, 2020 | B2B, Blog, Facebook, Home Builder Marketing, Marketing Ideas, Medical Marketing, Mississippi Business, Social Media, Social Media Marketing
At the beginning of December, we wrote about preparing your business for a recession. While we had no great prophecy of the current crisis, we were reading increasing predictions about a coming recession. Possible recession causes ranged from new trade policies to...
