In the ever-evolving world of marketing, new trends are always on the rise. One trend that’s currently heating up and is projected to explode by 2023 is marketing automation. Marketing automation includes emails and automated messages and responses on social media, websites and even customer...
How does marketing data affect how you draw new prospects into your business?...
When you're starting a new business, your marketing budget is likely going to be slim to nonexistent and, for a while, your only option may be to handle marketing yourself. But when your business begins to find success and your workload increases, your marketing efforts...
Everyone says they have the best customer service but only a few can prove it. Be one of the few. Let your happy customers tell their story....
Whether a company employs one in-house salesperson or a team of folks working inside and outside sales leads, every home improvement contractor can benefit from the organization of a CRM. ...
Facebook lead ads allow you to capture the information you need to fuel your lead generation engine without spending valuable time creating checklists and ebooks (although you can use lead ads to generate downloads of those items as well)....
Business trade shows present opportunities to promote your business, your brand, and your products and services. The people who attend these events have a genuine interest in your products or business. So why not use this is a way to have face-to-face interaction with potential buyers or loyal consumers.
It’s the most wonderful time of year...for developing your 2018 home improvement marketing strategy! For many of our small business clients--like those in the home improvement field--the holiday season is actually a slow time for new business. This slow season is the perfect opportunity to focus on your online marketing strategy for the upcoming months and year. For the rest of our clients, today’s advice can be applied any time of year to accommodate your company’s slower business season.
More than likely, when you set up your home improvement company’s website the designer added the code for Google Analytics. Maybe you’ve looked through the data a few times every month to see what your website traffic looks like, where it’s coming from and what’s working best. What you really want to know is more specifics about the people who are visiting your website and how your contractor marketing plan is working.
