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Facebook, Marketing Ideas, Mississippi Business, Social Media, Social Media Marketing, Uncategorized / 26.01.2017

MOMENTUM1

Mark Zuckerberg has always been about community building. If you’ve ever listened to the story of Facebook’s founding, he’s clear Facebook was intended as a way of building community. A full hour interview of Zuck on Master’s of Scale podcast reveals how deep his connection to community goes. About fifty minutes into the full interview he talks about meeting with church ministers in Texas who provide connection opportunities for their community. Zuck brought back some ideas about the importance of real connection to Facebook.

Blog, Facebook, Marketing Ideas, Non-Profits, Uncategorized / 02.01.2017

Momentum Consulting grew out of a recognition that small and medium sized businesses often advertised haphazardly, throwing money at ads when their ad reps dropped in to see them with a great deal. Often these one-time deals left business owners with a sour taste because they saw little as a result of their one-time ad spend.

We wanted to offer business owners and now non profits the option of creating an actual strategy to use their advertising budget to drive sales. In this way, digital advertising is much like traditional advertising. It’s easy to boost a post on social media without giving a lot of thought to what you want to receive in return.

On social media, non profits are viewed the same as businesses. Each organization needs a professional page which comes with restrictions on how often organic posts are viewed by followers. Google treats non profit websites the same as business websites showing them in organic search results based on a complex algorithm of keywords, quality of traffic and content.

So how does a non profit decide where to spend their digital advertising budget?

Facebook, Non-Profits, Uncategorized / 05.11.2016

If public speaking 101 sent shivers down your spine, Facebook Live may be your undoing. Unlike most of my peers, I loved “speech” class, but for many other students it was a get done and get out kind of class. Maybe my interest in broadcasting had something to do with that. Any who, video is thriving on Facebook and other social media platforms. Earlier this year the most used social platform implemented Facebook Live allowing you to live broadcast, well, anything. But just because you can do it shouldn’t mean you should do it.

Blog, Facebook, Marketing Ideas, Uncategorized / 10.08.2016

Facebook events vs event brite, events and E-mail marketingAlmost every one of the nonprofits with which we work runs multiple events each year. A few of the medical clinics and B2B companies with which we work also run at least one event each year. We’ve also worked with companies who want to host online webinars. What do all these events have in common? They need a way to effectively manage event marketing services like E-mail reminders, registration, attendee management and follow up.

Blog, Facebook, Medical Marketing, Social Media, Social Media Marketing, Uncategorized / 26.07.2016

Hipaa and social media

With over 65 million business Facebook accounts (and more being added every day), making an impact with social media takes creativity, personality and consistency. Local medical clinics have an advantage over large conglomerates because they can move more quickly and create content specific to their patients and communities. How does your clinic move beyond generic content to actually making an impact in your community?

Facebook, Uncategorized / 05.05.2016

millennials FacebookThree years ago, a European study found that teenagers were leaving Facebook for other social sites like Twitter, Instagram, and SnapChat. It was suspected that as older users began setting up accounts, teens sought a platform where they could hang out online with their friends without their parents seeing everything on their feed. This conclusion the led the anthropologist on the research team, Daniel Miller a professor of material culture of University College London to pronounce Facebook as “dead and buried” to the Millennial generation.